Perspektiva mladih o mogućnosti ukidanja Meta društvenih mreža s obzirom na regulative Europske unije

graduate thesis

• Title (english): Youth perspective on the possibility of termination Meta social networks considering European union regulations
• Author: Marijana Vitovski
• Mentor: Ljubica Milanović Glavan (mentor)
• Committee member: Dalia Suša Vugec (član povjerenstva)
• Committee member: Jasmina Pivar (član povjerenstva)
• Committee member: Ljubica Milanović Glavan (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2024-10-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Društvene mreže su jedne od najpopularnijih aplikacija i platformi utemeljnih na internetskoj infrastrukturi, a provedba vremena na društvenim mrežama jedna je od najčešćih aktivnosti mladih na internetu. Prve društvene mreže javljaju se 90-ih godina prošlog stoljeća, a danas su nezaobilazni dio svakodnevnih aktivnosti i mjesto gdje korisnici objavljuju svoje privatne fotografije, videe, misli i informacije. Svakog dana sve više njihova popularnost raste, a broj korisnika se konstantno povećava, dok ti isti korisnici iza sebe ostavljaju na društvenim mrežama veliki broj podataka. To za posljedicu ima upitno korištenje tih podataka od strane digitalnih platformi kao i problem zaštite i privatnosti podatka korisnika. Zbog toga je Europska unija propisala Opću uredbu o zaštiti podataka (GDPR). Cilj Opće uredbe o zaštiti podataka prvenstveno je zaštiti osobne podatke fizičkih osoba, pružiti veću kontrolu građanima nad njihovim osobnim podacima te stvoriti visoku i ujednačenu razinu zaštite podataka u Europskoj uniji.Uz navedeno, namjera Opće uredbe je olakšati poduzećima poslovanje na jedinstvenom digitalnom tržištu te olakšati prekogranični protok osobnih podataka i korištenje usluga informacijskog društva. Cilj ovog rada je istražiti koliko su mladi svjesni gdje odlaze njihovi podaci, koje sve podatke društvene mreže prikupljaju o njima i jesu li upoznati što je GDPR i na koji način on utječe na sigurnosti i privatnost njihovih podataka na internetu. Srž rada se odnosi na perspektivu mladih o mogućnosti ukidanja Meta društvenih mreža zbog ne prilagodbe pravilima GDPR-a, kako bih se osjećali i koliko su im društvene mreže zapravo bitan dio svakodnevnice. U ovom dplomskom radu opisane su prednosti, nedostatci i privatnost na društvenim mrežama. Detaljno su obrađene Meta društvene mreže i opća uredba o zaštiti podataka u europskoj uniji (GDPR).

Abstract (english)

Social media is one of the most popular aplications and platforms established on network infrastructure, and spending time on platforms its most common activity among young nowdays. First forms of social media started in the nineties until today they became inevitable part of every day activity and place where users update private photos, thoughts and informations. They popularity rises every day, and number of users its constantly growing, while those same users leave large number of personal data on social media. As repercussion there is questionable use of personal data from digital platforms like a protection and privacy of users data. Because of that European union issued General Data Protection Regulation (GDPR). The goal of General Data Protection Regulation is protect personal data of physical persons, provide control to people with they personal data to create high and uniform level of protection in European union. In addition to the above, intention is to facilitate the bussines to companies on unique digital market and facilitate the flow of personal data and usage of information society. The aim of this paper is to explore how much young people are aware of they personal data whereabouts, what tipe of information social media is collecting from them, do young people know what GDPR is? On what way effects safety and privacy of personal data on internet? In essence this paper relates to perspective of young people about possibility of terminating Meta social media due to non compliance with the GDPR rules, How would they feel about it and how much social networks are important part of their lives. In this graduation thesis Its described advantages, disadvantages and privacy in social networks. Meta social networks and the general regulation on data protection in the European Union are covered in detail.

• Keywords: Meta društvene mreže; privatnost podataka; zaštita podataka; GDPR
• Keywords (english): Meta social networks; data privacy; data protection; GDPR
• Language: croatian
• URN:NBN: urn:nbn:hr:148:278144
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-10-23 18:18:14