Razvijenost trgovine i potencijali primjene E-trgovine u ruralnim područjima u Republici Hrvatskoj

master's thesis

• Title (english): Development of trade and the potential of application of E-trade in rural areas in the Republic of Croatia
• Author: Jurica Škrlec
• Mentor: Blaženka Knežević (mentor)
• Committee member: Dario Dunković (član povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-10-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U ovom diplomskom radu istražuje se uloga trgovine na malo u ruralnim područjima, s naglaskom na potencijal primjene E-trgovine u njihovom razvoju. U teorijskom okviru, definiramo pojam trgovine na malo i analiziramo njezin razvoj kroz povijest. Nadalje, definiraju se ruralna područja i istražuje njihovu rasprostranjenost u Republici Hrvatskoj, uz pružanje statističkih pokazatelja o njihovoj razvijenosti. U dijelu posvećenom trgovini u ruralnim područjima, analizira se struktura trgovinskih oblika kako u EU tako i u Republici Hrvatskoj. Pritom istražujemo budućnost trgovinskih oblika u ovim regijama te identificiramo probleme i izazove s kojima se suočava trgovinska mreža u ruralnim područjima. Poseban naglasak stavljen je na potencijale primjene e-trgovine u razvoju trgovine na malo u ruralnim područjima. Ovdje dajemo pregled razvoja i zastupljenosti e-trgovine među stanovništvom EU i Republike Hrvatske te analiziramo primjenu e-trgovine u ruralnim područjima obiju regija. Nadalje, raspravljamo o budućnosti e-trgovine u ruralnim područjima, ističući njenu ulogu u potencijalnom oživljavanju trgovinskih mogućnosti u tim regijama. Konačno, rad uključuje i empirijsko istraživanje o trgovinskim oblicima i primjeni e-trgovine u ruralnim područjima.

Abstract (english)

In this master thesis, the role of retail trade in rural areas is investigated, with an emphasis on the potential of E-commerce application in their development. In the theoretical framework, we define the concept of retail and analyze its development throughout history. Furthermore, rural areas are defined and their distribution in the Republic of Croatia is investigated, along with providing statistical indicators of their development. In the section dedicated to trade in rural areas, the structure of trade forms both in the EU and in the Republic of Croatia is analyzed. In doing so, we investigate the future of trade forms in these regions and identify the problems and challenges faced by the trade network in rural areas. Special emphasis is placed on the potential of e-commerce application in the development of retail trade in rural areas. Here we provide an overview of the development and representation of e-commerce among the population of the EU and the Republic of Croatia, and analyze the application of e-commerce in the rural areas of both regions. Furthermore, we discuss the future of e-commerce in rural areas, highlighting its role in potentially reviving trade opportunities in these regions. Finally, the work includes empirical research on trade forms and the application of e-commerce in rural areas.

• Keywords: trgovina na malo; ruralna područja; E- trgovina
• Keywords (english): retail trade; rural areas; E-commerce
• Language: croatian
• URN:NBN: urn:nbn:hr:148:582310
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-10-29 15:15:03