Mehanizmi osnaživanja potrošačkoga minimalizma adolescenata

doctoral thesis

• Title (english): Mechanisms of empowering consumer minimalism among adolescents
• Author: Marija Ježovit
• Mentor: Andrea Lučić (mentor)
• Committee member: Marija Ham (predsjednik povjerenstva)
• Committee member: Andrea Lučić (član povjerenstva)
• Committee member: Dubravka Sinčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-10-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing
• Universal decimal classification (UDC): 330 - Economics. Economic science

Abstract

Globalna prekomjerna potrošnja dovodi do niza problema koji narušavaju društveno, ekološko i osobno blagostanje. Potrošački minimalizam nudi rješenje kroz smanjenu i promišljenu potrošnju. Cilj istraživanja doktorskog rada bio je testirati teorijski okvir osnaživanja potrošačkog minimalizma adolescenta i razviti bihevioralne intervencije za njegovo osnaživanje te ih testirati provedbom eksperimenta. Također, cilj je bio istražiti povezanost između potrošačkog minimalizma i odgovornog financijskog ponašanja. Istraživanje je provedeno osobno, u učionicama srednjih škola Republike Hrvatske, na slučajnom stratificiranom uzorku od 661 adolescenta. Zaključeno je kako su sposobnost, motivacija i prilike kao odrednice potrošačkog minimalizma pozitivno povezane s potrošačkim minimalizmom. Također, zaključeno je kako postoji snažna pozitivna povezanost između potrošačkog minimalizma i odgovornog financijskog ponašanja na temelju čega se može zaključiti kako potrošači kroz promišljenu, smanjenu i štedljivu potrošnju, mogu ostvariti kontrolu nad financijama te potencijalno postići financijsko, ali i opće osobno blagostanje. Naposljetku, potvrđena je učinkovitost razvijenih bihevioralnih intervencija.

Abstract (english)

Global overconsumption undermines social, environmental, and personal well-being. Consumer minimalism offers a solution through reduced and thoughtful consumption. Additionally, adopting responsible financial behavior is crucial to avoiding the negative effects of overconsumption. The aim of doctoral research is to test a theoretical framework for empowering consumer minimalism among adolescents and to develop behavioral interventions to reinforce it, which will be tested through an experiment. The study also explores the relationship between consumer minimalism and responsible financial behavior in adolescents. The research was conducted in-person in high school classrooms across Croatia, with a random sample of 661 high school students. The research concluded that capability, motivation, and opportunity, as determinants of consumer minimalism, are positively associated with consumer minimalism in adolescents. Thus, it can be inferred that the behavioral determinants covered by the COM-B model successfully form consumer minimalism. Additionally, a strong positive association was found between consumer minimalism and responsible financial behavior, suggesting that consumers, through thoughtful, reduced, and frugal spending, can achieve financial control and potentially enhance both financial and overall personal well-being. In the context of testing behavioral interventions, their effectiveness was confirmed, as each intervention positively impacted at least one determinant of consumer minimalism.

• Keywords: potrošački minimalizam; odgovorno financijsko ponašanje; odgovorno ponašanje potrošača; adolescenti; eksperimentalni dizajn; bihevioralne intervencije; promjena ponašanja; osnaživanje ponašanja
• Keywords (english): consumer minimalism; responsible financial behavior; responsible consumer behavior; adolescents; experimental design; behavioral interventions; behavior change; behavioral empowerment
• Language: croatian
• URN:NBN: urn:nbn:hr:148:446587
• Study programme: Title: Economics and Business Economics; Study programme type: university; Study level: postgraduate; Academic / professional title: doktor/doktorica znanosti iz znanstvenog područja društvenih znanosti (doktor/doktorica znanosti iz znanstvenog područja društvenih znanosti)
• Type of resource: Text
• Extent: 298
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-11-14 19:51:52