Specifičnosti birokratizacije javnih organizacija u Republici Hrvatskoj

postgraduate specialist thesis

• Title (english): Specifics of bureaucratisation of public organizations in the Republic of Croatia
• Author: Hrvoje Parlov
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Davor Filipović (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Committee member: Saša Živković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2025-03-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Svaka organizacija rezultat je procesa organiziranja. Da bi neka organizacija funkcionirala i bila uspješna prvenstveno je potrebna jako dobra organizacijska struktura. U različitim organizacijama modernog društva često se pronalazi birokracija. Termin „birokracija“ označava vrstu organizacije u kojoj njeni službenici rade po definiranim pravilima i procedurama te u sklopu jasne hijerarhijske strukture zapovijedanja. Uz mnoge druge i Hrvatska pošta predstavlja oblik javne i birokratske organizacije. U poštanskoj djelatnosti davatelji poštanskih usluga suočavaju se s novim trendovima poslovanja. Zbog pojave novih tehnologija smanjuje se broj pismovnih pošiljaka. Stoga su davatelji poštanskih usluga primorani inovirati i uvoditi nove usluge. Automatizacijom i uvođenjem novih usluga javlja se višak radne snage pa je pošta dužna optimizirati svoje kapacitete, a sve u svrhu racionalizacije i optimizacije svog poslovanja. Digitalizacija usluga donijela je i promjenu navika potrošača te pojavu e-trgovine.

Abstract (english)

Every organization is the result of the organizing process. For an organization to function and be successful, a very good organizational structure is primarily required. Bureaucracy is often found in different organizations of modern society. The term 'bureaucracy' refers to a type of organization in which its officials work according to defined rules and procedures, within a clear hierarchical command structure. Along with many others, Croatian Post represents a form of public and bureaucratic organization. In the postal sector, postal service providers are facing new business trends. Due to the emergence of new technologies, the number of written mail items is decreasing. Therefore, postal service providers are forced to innovate and introduce new services. Automation and the introduction of new services lead to a surplus of workforce, so the post office is obliged to optimize its capacities, all with the aim of rationalizing and optimizing its business. Digitalization of services has also brought a change in consumer habits and the emergence of e-commerce. With the daily change in user habits, Croatian Post is trying to align its operations with the future business strategy in order to be ready to respond to market needs and demands in the future.

• Keywords: organizacijska struktura; birokracija; birokratska organizacija; strateški razvoj; poštanske usluge; optimizacija; logistika
• Keywords (english): organizational structure; bureaucracy; bureaucratic organization; strategic development; postal services; optimization; logistics
• Language: croatian
• URN:NBN: urn:nbn:hr:148:590461
• Study programme: Title: /; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica vodstva (specijalist/specijalistica vodstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Embargoed access; Embargo expiration date: 2027-04-03
• Created on: 2025-03-17 09:45:55