Analiza digitalno poduzetničkih namjera generacije Z

master's thesis

• Title (english): Analysis of digital entrepreneurial intentions of generation Z
• Author: Mihael Sabolić
• Mentor: Ivan Turčić (mentor)
• Committee member: Mladen Turuk (član povjerenstva)
• Committee member: Zrinka Orlović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2025-04-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Generacija Z je generacija koja je počela ulaziti na tržište rada i pripadnici ove generacije rođeni su između 1995. i 2010. godine. Predstavljaju osobe čije je odrastanje obilježeno tehnologijom, od malih nogu služe se društvenim mrežama, internetom, koriste mobitele i prakticiraju online trgovinu. Generacija Z je poznata po svojoj sklonosti prema promjenama i inovacijama. Digitalno poduzetništvo predstavlja način poslovanja koji se temelji na digitalnim tehnologijama i internetu. Ono predstavlja razvoj i implementaciju digitalnih alata, platformi i aplikacija koje služe kao pomoć pri kreiranju novih poslovnih modela. Digitalna poduzeća trebaju biti inovativna, trebaju pružati nove tržišne prilike te istovremeno prihvaćati digitalnu revoluciju i stvarati nove poslovne modele.. Predmet rada je analiza odnosa između digitalnog poduzetništva i generacije Z. Cilj i svrha je istražiti namjere generacije Z za pokretanjem digitalnog poduzeća. Metodologija istraživanja sastoji se od metoda analize, induktivne metoda, deduktivne metoda i metode deskripcije. Primarni izvor podataka je anketa provedena na uzorku od 102 ispitanika koja je distribuirana putem društvenih mreža. Sekundarni izvori su knjige, znanstveni članci i ostali internetski izvori. Temeljem dobivenih rezultata može se zaključiti da pripadnici generacije Z imaju veliku želju započeti vlastiti posao, ali nemaju namjeru jer su svjesni da ne posjeduju dovoljna znanja koju su im potrebna da bi postali digitalni poduzetnici.

Abstract (english)

Generation Z is the generation that has started entering the labor market and the members of this generation are born between 1995. and 2010. They represent people whose upbringing has been heavily influenced by technology, since they were younger, they have been consuming social media, the Internet, have been using phones and practicing online shopping. Generation Z is known for its propensity for change and innovation. Digital entrepreneurship is a business method which is based on digital technology and the Internet. It represents the development and implementation of digital tools, platforms and apps that help with creating new business models. Digital companies must be innovative, they need to offer new market opportunity, all while accepting the digital revolution and creating new business models. The thesis subject is analysis of the connections between digital entrepreneurship and generation Z. The aim of this thesis is to research the intention of generation Z towards starting a digital business. Methodology consists of survey-based research, inductive, descriptive, deductive and analytic methods. The primary source of information is a survey conducted on a sample of 102 respondents. The secondary source of information were books, scientific media, and other internet sources. Based on the obtained results it can be concluded that the members of generation Z possess a great desire to start their own business, but they don’t have the intention because they are aware that they don’t possess enough knowledge that they need in order to become digital entrepreneurs.

• Keywords: digitalno poduzetništvo; generacija Z; digitalno poduzetničke namjere; digitalna ekonomija; digitalizacija
• Keywords (english): digital entrepreneurship; generation Z; digital entrepreneurial intention; digital economy; digitalization
• Language: croatian
• URN:NBN: urn:nbn:hr:148:951110
• Study programme: Title: /; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2025-04-22 11:40:40