Uvođenje kontrolinga u maloprodaji na primjeru obrta Marina

master's thesis

• Title (english): IMPLEMENTATION OF CONTROLLING IN RETAIL SECTOR IN CRAFT BUSINESS MARINA
• Author: Igor Lavička
• Mentor: Nidžara Osmanagić Bedenik (mentor)
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Stručna praksa kontrolinga više nije rezervirana samo za velika poduzeća. Promjenom dinamike i kompleksnosti vanjske okoline, poduzeća su primorana na proaktivnost u donošenju poslovnih odluka. Problemi s kojima se susreću mali poduzetnici u sektoru trgovine na malo u Hrvatskoj zahtijevaju implementaciju suvremenih rješenja kako bi se osigurao opstanak na tržištu. Neprilagođavanjem na promjene obrtnici gube ekonomsku snagu, udio i značaj u sektoru trgovine na malo. Na primjeru obrta Marina analizirao sam čimbenike koji utječu na poslovanje i potrebu za uvođenjem kontrolinga.

Abstract (english)

In modern markets controlling expertise is not reserved only for large size enterprises. Changes in complexity and dynamics of business environment have forced modern firms to act proactively. Problems that small enterprises encounter in retail sector in Croatia demand implementation of modern practices in order to survive on the market. By not adapting to recent changes in the Croatian retail sector, sole traders are losing their economic strength, market share and significance. Using the example of craft business Marina I have analyzed important factors that affect the business and necessity for controlling implementation.

• Keywords: uvođenje kontrolinga; objekti i instrumenti kontrolinga; sektor trgovine na malo; doprinos uvođenja kontrolinga
• Keywords (english): implementation of controlling; objects and instruments of controlling; retail sector; benefits of controlling introduction
• Language: croatian
• URN:NBN: urn:nbn:hr:148:776409
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-05 12:08:20