Access restricted to students and staff of home institution
master's thesis
75   9
Reward strategy as a potential source of competitive advantage
Tomislav Dorotić (2015)
University of Zagreb
Faculty of Economics and Business
Metadata
TitleStrategija nagrađivanja kao potencijalni izvor konkurentske prednosti
AuthorTomislav Dorotić
Mentor(s)Ivana Načinović Braje (thesis advisor)
Abstract
Poduzeća u današnje vrijeme uviđaju da je ljudski kapital preduvjet radne uspješnosti. Kao osnovni alat za upravljanje zaposlenicima koristi se strategija nagrađivanja. Adekvatno razvijenom strategijom nagrađivanja poduzeća privlače, zadržavaju i motiviraju zaposlenike s potrebnim znanjima i sposobnostima kako bi što više doprinijeli ostvarenju strateških ciljeva. Cilj ovog rada je ukazati na važnost nagrađivanja u poduzećima, objasniti strategiju nagrađivanja te prikazati kako poduzeće može ostvariti konkurentsku prednost putem nagrađivanja zaposlenika. Na temelju poduzeća iz bankarskog sektora opisati će se koje elemente nagrađivanja poduzeće koristi, kako su usklađeni s poslovnom strategijom te kako im strategija nagrađivanja pomaže pri ostvarivanju konkurentske prednosti.
KeywordsReward strategy competitive advantage human resources business strategy
Parallel title (English)Reward strategy as a potential source of competitive advantage
Committee MembersDomagoj Hruška (committee chairperson)
Lovorka Galetić (committee member)
GranterUniversity of Zagreb
Faculty of Economics and Business
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2015-09-30
Parallel abstract (English)
Organizations are becoming aware that human resources are the foundation of business excellence. Due to that they use various reward methods to attract, retain, and motivate employees. The aim of this paper is to point out the importance of rewarding for organizations, define the reward strategy and to explain how organizations can achieve competitive advantage using the right reward strategy. As an example, we will be using the organization from banking sector. We will define which elements of reward strategy they are using, how do they harmonize it with business strategy and is their reward strategy also a competitive advantage.
Parallel keywords (Croatian)strategija nagrađivanja održiva konkurentska prednost ljudski resursi poslovna strategija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:148:145244