Krizno komuniciranje u planovima upravljanja poslovnog kontinuiteta

master's thesis

• Title (english): Crisis communication in business continuity plan
• Author: Erna Keranović
• Mentor: Ante Vuletić (mentor)
• Committee member: Dubravka Sinčić Ćorić (predsjednik povjerenstva)
• Committee member: Ana Tkalac Verčič (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cilj rada je utvrditi značaj kriznog komuniciranja u planovima poslovnog kontinuiteta, jer se
organizacije tijekom životnog vijeka susreću s nepredvidivim i neizbježnim situacijama koje
negativno utječu na poslovanje. U radu će se opisati veza između plana poslovnog
kontinuiteta i kriznog komuniciranja. S obzirom da plan poslovnog kontinuiteta predstavlja
ključni čimbenik u rješavanju kriznih situacija, u radu će se opisati i objasniti koraci izrade
plana poslovnog kontinuiteta kao i njegova povezanost s planom kriznog komuniciranja.
Svrha ovog rada je prikazati kako izrađen plan poslovnog kontinuiteta i komunikacijski krizni
plan pomažu menadžmentu organizacije prilikom upravljana i uspostavljanja kontrole nad
krizom.
U radu će se provesti istraživanje pomoću metode studije slučaja. Cilj studije slučaja je
usporediti organizaciju koja je na temelju izrađenog plana kontinuiteta poslovanja i razrađene
strategije krizne komunikacije uspostavila kontrolu nad krizom, s organizacijom koja u
vrijeme krize nije imala razrađen plan kontinuiteta poslovanja. Na temelju dobivenih rezultata
studije slučaja pokazat će se kakva je veza između plana kontinuiteta poslovanja i kriznog
komuniciranja.

Abstract (english)

The aim of this thesis was to determine the significance of crisis communications in the
business continuity plans, because organizations throughouttheir lifespan encounter with
unpredictable and unavoidable situations that negatively affect business. This thesis will
describe the relationship between the business continuity plan and crisis communications.
Given that business continuity plan is a key factor in solving crisis situation, the paper will
describe and explain the steps of making business continuity plan as well as its connection
with the plan of crisis communication. The purpose of this paper is to show how elaborated
business continuity plan and communication contingency plan help organization management
when managing and gaining control over the crisis.
This work will carry out research using the case study method. The goal of the case study is
to compare an organization that hasgained control over crisis using continuity plan and
developed strategy of crisis communication with an organization that had not have a
developed continuity plan. Case studies results will show the relationship between continuity
planing and crisis communication.

• Keywords: plan kontinuiteta poslovanja; kriza; krizno komuniciranje; krizni komunikacijski plan
• Keywords (english): Business continuity plan; crisis; crisis communications; crisis communication plan
• Language: croatian
• URN:NBN: urn:nbn:hr:148:596620
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-05 15:21:56