Korištenje društvenih mreža u obavljanju aktivnosti upravljanja ljudskim potencijalima

master's thesis

• Title (english): THE USE OF SOCIAL NETWORKS IN HUMAH RESOURCE MANAGEMENT ACTIVITIES
• Author: Roberta Gjergjaj
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Maja Klindžić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Tijekom posljednjih nekoliko godina dostupnost i upotreba društvenih mreža znatno je porasla i dovela do kulturnog preokreta, povezujući ljude i dovodeći na taj način komunikaciju i suradnju na potpuno novu razinu. Društvene mreže pokreću promjene i omogućuju organizacijama novu priliku za unaprjeđenje poslovanja. One mijenjaju način na koji ljudi komuniciraju i dijele informacije. Mnoge organizacije koriste ove nove tehnološke alate u raznim aspektima upravljanja ljudskim potencijalima: pribavljanje zaposlenika, obrazovanje, komunikacija, brendiranje, kreiranje i implementiranje strategije poduzeća. Utjecaj društvenih mreža u obavljanju aktivnosti ljudskih potencijala sve više raste. Ovaj rad se fokusira na razumijevanje uloge društvenih mreža odnosno njihov doprinos u obavljanju aktivnosti upravljanja ljudskim potencijalima. Društvene mreže mogu značajno utjecati na reputaciju organizacije, prodaju pa čak i njen opstanak.
Usvajanje društvenih mreža nije organizacijama omogućilo samo oblikovanje potpuno nove strategije pribavljanja zaposlenika, nego društvene mreže pružaju moćno iskustvo koje može ubrzati potrebne kulturne promjene unutar kompanije i na taj način poboljšati način na koji organizacije posluju.

Abstract (english)

Over the last couple of years, the availability and usage of social networks has emerged substantially and led to a cultural shift, connecting people and allowing them to collaborate in ways that were not possible otherwise. Social networks initiate new changes and allow organisations a new opportunity for business improvement. They are changing the way people interact and share information.
Many organisations now use these new technological tools for several aspects of human resources management; recruiting, education, communication, employer branding, developing and implementing organisational strategy. The impact of social networks on human resource management activities is increasing. This study focuses on understanding the role of social networks, specifically their contribution to the performance of activities of human resource management. Social networks can significantly impact a firm's reputation, sales and even survival.
Adopting social networks has not only allowed organisations to shape an entirely new recruitment strategy, but social networks also provide a very powerful experience that can help accelerate the needed cultural changes internally which can improve the way organisations work.

• Keywords: društvene mreže; ljudski potencijali; pribavljanje ljudskih potencijala; organizacijska kultura; obrazovanje; komunikacija
• Keywords (english): social networks; human resources; recruiting; organisational culture; education; communication
• Language: croatian
• URN:NBN: urn:nbn:hr:148:979236
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-11 08:11:34