Usporedba razvoja distributivne trgovine Hrvatske i Srbije

master's thesis

• Title (english): COMPARISON BETWEEN CROATIAN AND SERBIAN DEVELOPMENT OF DISTRIBUTIVE TRADE
• Author: Petra Pleše
• Mentor: Blaženka Knežević (mentor)
• Committee member: Dario Dunković (predsjednik povjerenstva)
• Committee member: Nikola Knego (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Cilj ovog rada je prikazati ulogu i doprinos distributivne trgovine u Hrvatskoj i Srbiji kroz
detaljno opisivanje cijelog njenog razvoja. Kao literatura korišteni su podaci sekundarnog
karaktera u obliku knjiga, časopisa, članaka te publikacija pojedinih organizacija. U radu je
prikazano kako je uloga distributivne trgovine izuzetno važna i kako čini vrlo visok udio u
bruto domaćem proizvodu, zapošljavanju te prometu. Iako je gospodarska kriza učinila svoje i
pokazatelji su zadnjih godina malo lošiji, analitičari i dalje smatraju kako ima razloga nadati
se oporavku trgovine. Trendovi koji se događaju već sad, a nastavit će se i dalje, su
udruživanje i spajanje u uvjetima internacionalizacije i globalizacije. Vrlo je bitno prilagoditi
se uvjetima na tržištu u svrhu opstanka, a u svrhu boljeg razvoja distributivne trgovine
najvažnija je suradnja.

Abstract (english)

The main objective of this study is to show the role and contribution of distributive trade in
Croatia and Serbia through a detailed description of its development. Secundary character
data were used as a main literature in shape of books, journals, articles and publications of
some institutions. In this study, it has been shown the importance of distributive trade and
how it makes a high proportion in gross domestic product, employment and turnover.
Although the crisis took its toll and the indicators haven't been so great for the past few years,
analysts think there's still a reason for hope in better future. Present trends, that will also
continue in the future are association and joining in current conditions which imply
internationalization and globalization. It is very important to adapt to market conditions in
order to survive and in order to acchieve better development of distributive trade, the most
important thing is to cooperate.

• Keywords: distributivna trgovina; glavni pokazatelji; trendovi u trgovini; daljnji razvoj
• Keywords (english): distributive trade; main indicators; trends in trade; further development
• Language: croatian
• URN:NBN: urn:nbn:hr:148:841653
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-11 11:23:03