Utvrđivanje i analiza poslovnih procesa u Hrvatskoj radijskoj grupi

Dumančić, Filip

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master's thesis

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Identification and analysis of business processes in Croatian radio group

Filip Dumančić (2015)

University of Zagreb
Faculty of Economics and Business

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Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:080734

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Title	Utvrđivanje i analiza poslovnih procesa u Hrvatskoj radijskoj grupi
Author	Filip Dumančić
Mentor(s)	Tomislav Hernaus (thesis advisor)
Abstract	Globalizacija i tržišno natjecanje primoravaju poduzeća da implementiraju procesni pristup u poslovanju kako bi povećala i/ili održala svoju konkurentnost. Stoga se u radu analiziraju ključni poslovni procesi u jednoj hrvatskoj radijskoj grupi. Pritom se primjenjuje metoda analize poslovnog slučaja, prikazuje se profil odabrane radijske grupe te se utvrđuju njezini ključni poslovni procesi. U radu su predložene mjere optimizacije procesa prodaje i programa koji su vitalni poslovni procesu u toj radijskoj grupi.
Keywords	business process process maturity media industry Croatian radio group
Parallel title (English)	Identification and analysis of business processes in Croatian radio group
Committee Members	Vesna Bosilj Vukšić (committee chairperson) Jasna Prester (committee member)
Granter	University of Zagreb Faculty of Economics and Business
Place	Zagreb
State	Croatia
Scientific field, discipline, subdiscipline	SOCIAL SCIENCES Economics
Study programme type	university
Study level	graduate
Study programme	Business Economics
Academic title abbreviation	mag. oec.
Genre	master's thesis
Language	Croatian
Defense date	2015-09-24
Parallel abstract (English)	Globalization and competition are forcing companies to implement a process approach in business to increase and/or maintain their competitiveness. Therefore, this graduate thesis analyzes the key business processes in a Croatian radio group. For this purpose in the thesis is applied the analysis of the business case, presented the profile of the selected radio group and defined its key business processes. In this graduate thesis are proposed measures for process optimization and sales programs that are vital business processin the radio group.
Parallel keywords (Croatian)	poslovni procesi procesna zrelost medijska industrija hrvatska radijska grupa
Resource type	text
Access condition	Access restricted to students and staff of home institution
Terms of use
URN:NBN	https://urn.nsk.hr/urn:nbn:hr:148:080734