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master's thesis
22
2
Identification and analysis of business processes in Croatian radio group
Filip Dumančić (2015)
University of Zagreb
Faculty of Economics and Business
Cite this item:
https://urn.nsk.hr/urn:nbn:hr:148:080734
Metadata
Title
Utvrđivanje i analiza poslovnih procesa u Hrvatskoj radijskoj grupi
Author
Filip Dumančić
Mentor(s)
Tomislav Hernaus
(thesis advisor)
Abstract
Globalizacija i tržišno natjecanje primoravaju poduzeća da implementiraju procesni pristup u poslovanju kako bi povećala i/ili održala svoju konkurentnost. Stoga se u radu analiziraju ključni poslovni procesi u jednoj hrvatskoj radijskoj grupi. Pritom se primjenjuje metoda analize poslovnog slučaja, prikazuje se profil odabrane radijske grupe te se utvrđuju njezini ključni poslovni procesi. U radu su predložene mjere optimizacije procesa prodaje i programa koji su vitalni poslovni procesu u toj radijskoj grupi.
Keywords
business process
process maturity
media industry
Croatian radio group
Parallel title (English)
Identification and analysis of business processes in Croatian radio group
Committee Members
Vesna Bosilj Vukšić
(committee chairperson)
Jasna Prester
(committee member)
Granter
University of Zagreb
Faculty of Economics and Business
Place
Zagreb
State
Croatia
Scientific field, discipline, subdiscipline
SOCIAL SCIENCES
Economics
Study programme type
university
Study level
graduate
Study programme
Business Economics
Academic title abbreviation
mag. oec.
Genre
master's thesis
Language
Croatian
Defense date
2015-09-24
Parallel abstract (English)
Globalization and competition are forcing companies to implement a process approach in business to increase and/or maintain their competitiveness. Therefore, this graduate thesis analyzes the key business processes in a Croatian radio group. For this purpose in the thesis is applied the analysis of the business case, presented the profile of the selected radio group and defined its key business processes. In this graduate thesis are proposed measures for process optimization and sales programs that are vital business processin the radio group.
Parallel keywords (Croatian)
poslovni procesi
procesna zrelost
medijska industrija
hrvatska radijska grupa
Resource type
text
Access condition
Access restricted to students and staff of home institution
Terms of use
URN:NBN
https://urn.nsk.hr/urn:nbn:hr:148:080734
Committer
Davorka Jukica