Utvrđivanje i analiza poslovnih procesa u Hrvatskoj radijskoj grupi

master's thesis

• Title (english): Identification and analysis of business processes in Croatian radio group
• Author: Filip Dumančić
• Mentor: Tomislav Hernaus (mentor)
• Committee member: Vesna Bosilj Vukšić (predsjednik povjerenstva)
• Committee member: Jasna Prester (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Globalizacija i tržišno natjecanje primoravaju poduzeća da implementiraju procesni pristup u poslovanju kako bi povećala i/ili održala svoju konkurentnost. Stoga se u radu analiziraju ključni poslovni procesi u jednoj hrvatskoj radijskoj grupi. Pritom se primjenjuje metoda analize poslovnog slučaja, prikazuje se profil odabrane radijske grupe te se utvrđuju njezini ključni poslovni procesi. U radu su predložene mjere optimizacije procesa prodaje i programa koji su vitalni poslovni procesu u toj radijskoj grupi.

Abstract (english)

Globalization and competition are forcing companies to implement a process approach in business to increase and/or maintain their competitiveness. Therefore, this graduate thesis analyzes the key business processes in a Croatian radio group. For this purpose in the thesis is applied the analysis of the business case, presented the profile of the selected radio group and defined its key business processes. In this graduate thesis are proposed measures for process optimization and sales programs that are vital business processin the radio group.

• Keywords: poslovni procesi; procesna zrelost; medijska industrija; hrvatska radijska grupa
• Keywords (english): business process; process maturity; media industry; Croatian radio group
• Language: croatian
• URN:NBN: urn:nbn:hr:148:080734
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-12 14:02:33