Modern companies faced with rapid change, increased competition, and the increasing globalization of the markets in which they operate, are forced to a continuing reflection on the meaning of their existence and to implement a more flexible policy towards its stakeholders. As the competition rules are constantly changing and competitive advantages rapidly outdated, companies must consistently redefine their markets, restructure production processes and adapt their business models with the successful companies of today found a solution in a continuous process of innovation, and implementation of the so-called. "Creative destruction". So, innovation, proactiveness, and risk appetite are the main characteristics of modern enterprises in which a number of people investing their knowledge and skills to develop new products and services, and open up new business opportunities which continuously generate competitive advantages the company, or, more precisely, implement entrepreneurial activity within company, better known as corporate entrepreneurship.