Ograničenja intenzivnijem razvoju elektroničke trgovine

master's thesis

• Title (english): Limitations to intensive development of electronic commerce
• Author: Robert Čiž
• Mentor: Nikola Knego (mentor)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Elektroničku trgovinu možemo definirati kao čistu ili potpunu e-trgovinu i djelomičnu e-trgovinu gledajući kroz njezine tri temeljne dimenzije (proizvod, način isporuke, proces).Mogućnosti koje se nude na elektroničkim tržištima dostupna su svakome tko se želi upustiti u trgovanje online. Poduzećima je olakšan način pronalaska potencijalnih kupaca dok se potencijalnim kupcima nudi veći izbor proizvoda ili usluga, lakše se stupa u kontakt vezan uz informacije o proizvodima, a i sama kupnja je brža i jednostavnija. Nedostaci, odnosno ograničenja e-trgovine su najčešće vezani uz strah od prevara ili neispunjavanja obaveza prodavača, straha od gubitka osobnih podataka prilikom transakcija i kupovine proizvoda ili usluga, trošak trgovanja putem Interneta (nabava kompjutera, priključak za Internet), a sve se to pojavljuje kao posljedica još uvijek nedovoljne informacijske pismenosti građana tj. potrošača.

Abstract (english)

Electronic commerce can be defined as pure and complete e-commerce and e-commerce partial seeing through its three basic dimensions (product, delivery method, process). Options offered on the electronic markets are available to anyone who wants to engage in online trading. It is easier way for companies to find potential customers while offering potential customers a greater choice of products or services, it's easier to get into contact with the associated product information, and the purchase itself is faster and simpler. The disadvantages or limitations of e-commerce are usually associated with fear of fraud or failure to meet the obligations of sellers, the fear of losing personal information during transactions and purchase products or services, the cost of trading via the Internet (procurement of computers, Internet access), and all occurring as a result is still insufficient information literacy of citizens, ie. the consumer.

• Keywords: elektronička; trgovina; tržišta; Internet; ograničenja
• Keywords (english): electronic; commerce; markets; Internet; limitations
• Language: croatian
• URN:NBN: urn:nbn:hr:148:249879
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-13 12:29:24