Identifikacija i upravljanje poslovnom krizom na primjeru poduzeća life class terme Sveti Martin

master's thesis

• Title (english): Identification and business crisis management in the example of enterprise lifeclass terme Sveti Martin
• Author: Sandra Jezernik
• Mentor: Davor Labaš (mentor)
• Committee member: Nidžara Osmanagić Bedenik (predsjednik povjerenstva)
• Committee member: Martina Sopta (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Godine 2008. svijet je pogodila velika gospodarska kriza uzrokovana slomom američkog financijskog tržišta. Svjetska ekonomska kriza uzrokovala je brojne poslovne krahove i krize diljem svijeta. Također, gospodarska nestabilnost negativno se odrazila na kretanje turističke potražnje. Navedene činjenice produbile su poslovnu krizu poduzeća LifeClass Terme Sveti Martin i negativno se odrazile na financijske pokazatelje. Cilj rada je upozoriti na važnost pravovremenog prepoznavanja simptoma poslovne krize kako bi se spriječila eventualna likvidacija poduzeća. Znanstveni doprinos ovog diplomskog rada je u empirijskom dijelu u kojem se na temelju poslovne analize poduzeća predlaže niz postupaka i mjera za izlazak poduzeća iz poslovne krize. Također, naglasak je stavljan na važnost formiranja kriznog tima koji je rijetka pojava u domaćoj poslovnoj praksi.

Abstract (english)

In 2008. the world was struck by a major economic crisis caused by the collapse of US financial markets. The global economic crisis caused many business crashes and worldwide crisis. Also, the economic crisis had a negative impact on trends in tourism demand. All these facts have deepened the business crisis of LifeClass Terme Sveti Martin company and had a negative impact on financial indicators. The aim of thesis is to draw attention to the importance of promptly recognition of business crisis symptoms in order to prevent the liquidation of a company. The scientific contribution of this thesis is in it's empirical section which proposes a series of business analysis based actions and measures on how to overcome the business crisis of a company. Furthermore, the emphasis was placed on the importance of the formation of a crisis team which is a rare appearance in domestic business practice.

• Keywords: kriza; poslovna kriza; LifeClass Terme Sveti Martin
• Keywords (english): crisis; business crisis; LifeClass Terme Sveti Martin
• Language: croatian
• URN:NBN: urn:nbn:hr:148:453824
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-14 08:28:05