Vrste prodavaonica i maloprodajne lokacije u Sesvetama

master's thesis

• Title (english): TYPES OF STORES AND RETAIL LOCATIONS IN SESVETE
• Author: Ivan Puljiz
• Mentor: Blaženka Knežević (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Dario Dunković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Trgovina na malo dio je distributivne trgovine koja ima najveći udio u hrvatskom BDP-u nakon prerađivačke industrije te kao takva ima veliku ulogu u gospodarstvu Republike Hrvatske. Maloprodajom završava razmjenska faza gospodarskog procesa iz koje roba prelazi u fazu potrošnje, a životni standard stanovništva je pod neposrednim utjecajem djelovanja maloprodavača.
Posljednjih godina u hrvatskoj maloprodaji primjetan je rast prodaje i potrošnje praćen velikim investicijama, modernizacijom, uvođenjem novih tehnologija, okrupnjavanjem tržišta te pojavom novih maloprodajnih formata.
Lokacija često predstavlja ključni element u poslovanju poslovnih jedinica te može biti razlika između uspješnog i neuspješnog poduzeća.
Istraživanje u okviru ovoga rada usmjereno je na analizu maloprodajnih formata i njihovih mikrolokacija na području Sesveta.

Abstract (english)

Retail is a part of the distributive trade, which has the largest share in Croatian GDP after manufacturing industry and, as such, has a major role in the Croatian economy. Retail ends the exchange phase of the economic process in which goods pass in the stage of consumption, and standard of living of the population is under the direct influence of the activity of retailers.
In recent years in Croatian retail sector there has been a growth in sales and consumption followed by large investments, modernization, introduction of new technologies, consolidation of markets and the emergence of new retail formats.
Location is often a key element in the operations of the business units, and can be the difference between successful and unsuccessful businesses.
Research within the framework of this work is the analysis of retail formats and their micro-locations in the area of Sesvete.

• Keywords: maloprodaja; maloprodajni formati; lokacija prodavaonice; Hrvatska
• Keywords (english): retail; retail formats; store location; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:308828
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-18 16:48:22