Organizacija poslovanja hidroavionima na turističkom prometnom tržištu Republike Hrvatske

master's thesis

• Title (english): Business organization of seaplanes on touristic traffic market in Republic of Croatia
• Author: Maja Lončarić
• Mentor: Darko Prebežac (mentor)
• Committee member: Marijan Cingula (predsjednik povjerenstva)
• Committee member: Tomislav Hernaus (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-03-09, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Organizacije nas prate u životu od našeg rođenja pa do smrti te se neprestano mijenjaju i razvijaju Organizacije trebaju biti fleksibilne kako bi se što bolje prilagodile. Svaka organizacija ima svoja obilježja i karakter jedinstven samo njoj. Najvažniji raspoloživi resursi svake organizacije su njezini ljudi koji utječu na nju svojim znanjima i sposobnostima te ih je potrebno pravilno usmjeravati, kordinirati te motivirati. Uz ljude u organizaciji najvažniji element za uspješnost organizacije je i njezin menadžment koji ju vodi prema ostvarenju vizije, misije, ciljeva, strategije i naposlijetku taktike na zadovoljstvo zaposlenika i dioničara te svih utjecajno interesnih skupina. Tržište zračnog prometa je veliko, složeno i konkurentno te se menadžment zrakoplovnih kompanija nalazi pred stalnim izazovima kako bi držali korak s konkurencijom.
Ovaj rad analizira organizaciju poslovanja hidroaviona na primjeru poslovanja poduzeća European Costal Airlines koje je zasada jedino takvo poduzeće na području Republike Hrvatske. Zbog hrvatske birokracije poduzeću ECA je trebalo punih 14 godina da realizira prvi komercialni let. Planovi u budućnosti su im veliki i uključuju zapošljavanje 450 ljudi te povezivanje 26 destinacija u Hrvatskoj, 10-15 u Italiji i proširivanje na Crnu Goru, Albaniju i Grčku.

Abstract (english)

Organizations follow us in life from our birth until our death. They are constantly changing and developing so they need to be flexible to adapt better. Every organization has character and characteristics unique only to her. The most important resource of every organization are employees who affect organization with their knowledge and skills. Employees needed to be guided and motivated properly. Successful management is also one of the most important resources of the company. Management of the organization has to be sure that the organization is achieving their vision, mission, strategy, mission and in the end their tactic. Airline market is very big, complex and competitive so the airline management is constantly challenged to keep up with competition.
This paper analyzes business organization of the seaplanes in Croatia. Example of such business model is European Costal Airlines, company which is the only one in Croatia. Project was initiated in 2000. but because of the Croatian bureaucracy has been stopped until 2014. when they had first commercial flight. Their future planes are big and include 450 employees, connecting 26 destinations in Croatia, 10-15 in Italy and expanding their business on the market of Montenegro, Albania and Greece.

• Keywords: organizacija; menadžment; zračni promet; hidroavioni
• Keywords (english): organization; management; air traffic; seaplanes
• Language: croatian
• URN:NBN: urn:nbn:hr:148:285070
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-19 12:49:47