Primjena projektnog menadžmenta na projektu lansiranja novog proizvoda u automobilskoj industriji

master's thesis

• Title (english): Use of project management on the launch project in automotive industry
• Author: Ivana Martinčević
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Rebeka Danijela Vlahov (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U današnjim modernim korporacijama, javlja se sve veća potreba za fleksibilnošću i efektivnošću upravljanja ključnim projektima. Poduzeće Toyota Motor Europe dio je najveće automobilske globalne korporacije Toyota Motor Corporation. Kako bi ostala konkurentna na današnjem globalnom tržištu, gdje svaki potrošač ima drugačije želje i zahtjeve, upravljanje projektima važnim za pojedine regije ključ je regionalne kompetitivnosti. Predmet ovog diplomskog rada analiza je jednog od najvažnijih procesa poduzeća Toyota Motor Europe tokom životnog ciklusa proizvoda, a to je sam projekt lansiranja novog automobila na tržište. Unutar korporacije taj projekt nosi skraćenicu engleskog naziva Excellent Quality ili EQ, što samo od sebe govori o njegovoj važnosti i potrebi visoke kvalitete samog projekta. Isporuka kvalitetnog projekta kupcu ključan je pokazatelj njegove uspješnosti unutar Toyotine korporacije. Toyotine vrijednosti visoke kvalitete i kupca na prvom mjestu izražene su na svakom koraku.
Unatoč tome, ni jedan projekt, koliko god dobro planiran, nije savršen. U Toyotinom svijetu uvijek postoji mjesta za poboljšanja, što je još jedna od Toyotinih vrijednosti pod japanskim nazivom Kaizen ili kontinuirano poboljšanje.
Kaizen tehnika uključuje mnoštvo analiza i zahtjeva detaljno razumijevanje sadašnjeg stanja, njegovih dobrih i loših strana, kako bi mogli utvrditi mjesta poboljšanja.
Unutar ovog rada, nakon detaljne analize projekta lansiranja novog automobila Lexus-a IS na tržište 2013. godine, predložit ćemo načine poboljšanja za lansiranje svih sljedećih vozila.

Abstract (english)

In todays’ modern corporations, there is a greater need for flexibility and effectiveness in project management. Toyota Motor Europe is part of the biggest global automotive corporation, Toyota Motor Corporation. In order to remain competitive on today global market, where every customer has its own preferences and desires, project management remains the key for to achieve regional competitiveness. The main subject of this master thesis is analysis of one of the most important projects inside Toyota Motor Europe organisation and lifecycle of its products, which is the launch of the new product. This project holds the name or abbreviation EQ which means Excellent Quality and its name gives us a hint of the importance and necessity to deliver this project with highest standards. The most important thing inside Toyota organisation is to deliver to the customer high quality product which is the key indicator of its success. Toyota’s values of quality and customer first can be seen in every step of the project.
But, no matter how good some project is planned, it doesn’t need to be perfect in its final stage. In Toyota world, there is always place for continuous improvement, which is agai one of the Toyota main values known as Kaizen.
Kaizen includes number of analysis and detailed overview and check of the all aspects of the project, starting from the achieved results, their positive and negative sides, in order to identify the best improvement opportunities.
In this master thesis, we will take a look at the launch of the new Lexus IS and we will give overview of main improvement points which can be applied for the future launches.

• Keywords: projektni menadžment; projekt; lansiranje proizvoda
• Keywords (english): Project management; project; new product launch
• Language: croatian
• URN:NBN: urn:nbn:hr:148:005433
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-19 14:32:25