Poslovna inteligencija u kontrolingu

master's thesis

• Title (english): Busines intelligence in controlling
• Author: Nikolina Drvarić
• Mentor: Davor Labaš (mentor)
• Committee member: Nidžara Osmanagić Bedenik (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Pod pojmom poslovne inteligencije smatra se proces prikupljanja, analiziranja i distribuiranja kvalitetnih informacija kojima se postižu nova poslovna znanja u poduzeću, pomoću kojih se donose kvalitetne poslovne odluke. Kontroling kao stručna podrška menadžmentu, za menadžment prikuplja informacije potrebne za ostvarivanje poslovnih ciljeva. suradnjom kontrolinga i menadžmenta povećava se kvaliteta rada kontrolinga, a samim time i menadžmenta. Također, njihova suradnja pomaže menadžmentu da donose kvalitetne poslovne odluke. Poslovnom inteligencijom se ubrzava proces donošenja odluka i štedi se vrijeme.
U radu su prikazani rezultati empirijskog istraživanja o primjeni poslovne inteligencije u poduzećima u Republici Hrvatskoj. Istraživanje je provedeno putem anketnog upitnika u razdoblju srpanj - rujan 2015. Prema rezultatima istraživanja, većina hrvatskih poduzeća nema zaseban odjel poslovne inteligencije, ali provode neke aktivnosti poslovne inteligencije, dok mali broj poduzeća ima zaseban odjel za poslovnu inteligenciju. Poslovna inteligencija u svim anketiranim poduzećima postoji od 5 do 10 godina, dok glavnim razlozima za uvođenje poslovne inteligencije u poduzeća, hrvatska poduzeća navode potrebu za boljim upravljanjem informacijama i potrebu za informacijama u procesu planiranja i donošenja odluka.

Abstract (english)

Under the term of business intelligence is considered a process of collecting, analyzing and distributing high-quality informations that achieve new business knowledge in the company, with which decison makers need to make good business decisions. Controlling as expert boost to management, collects for management information needed to achieve business goals. Controlling and management cooperation increases the quality of work of controlling, and therefore also management quality. Also, their cooperation helps management to make good business decisions. Business intelligence accelerates decision-making process and saves time.
The paper presents the results of empirical research on the appliance of business intelligence in enterprises in Croatia. This research was made through a questionnaire, and lasted in the period July - September 2015. According to the survey, the majority of Croatian companies does not have a separate department of business intelligence, but perform functions of business intelligence, while a small number of companies has a separate department for business intelligence. Business intelligence exist in all surveyed companies from 5 to 10 years, while as main reasons for the initiation of business intelligence in the enterprise, Croatian companies cite the need for better managing to information and the need for informations in the planning and decision-making process.

• Keywords: poslovna inteligencija; alati poslovne inteligencije; kontroling; poslovne informacije; poslovne odluke; proces donošenja odluka
• Keywords (english): business intelligence; business intelligence tools; controlling; business informations; bussiness decisions; decison – making process
• Language: croatian
• URN:NBN: urn:nbn:hr:148:165919
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-19 16:02:58