Važnost upravljanja poslovnim kontinuitetom u online trgovini

master's thesis

• Title (english): The importance of business continuity management in online commerce
• Author: Senjin Dobreta
• Mentor: Ante Vuletić (mentor)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Marijan Cingula (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-12-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Tematika diplomskog rada obuhvaća dva područja koja su usko povezana, sigurnost u poslovanju odnosno upravljanje poslovnim kontinuitetom i danas vrlo popularnu elektroničku trgovinu. Internetska trgovina najnoviji je oblik trgovine, a svoj razvoj može pripisati sve većoj upotrebi informacijskih tehnologija i računalnih mreža. Internetska trgovina predstavlja samo jedan od oblika trgovine, no svojim razvojem posljednjih godina počinje predstavljati sve važniju ulogu i oblik trgovine u koji se poduzećima isplati ulagati ukoliko žele ostvariti veći profit i biti konkurentna na tržištu. Internetska trgovina za mnoge potrošače predstavlja i svojevrstan rizik pa ih je potrebno dodatno uvjeriti u sigurnost takvog načina trgovanja i da neće biti žrtve nikakvih rizika. Važnost poslovnog kontinuiteta i same online kupovine raste galopirajućim tempom, jer svakim danom raste i broj kupaca.
Rad će se sastojati od teorijskog i istraživačkog dijela stoga će se pri njegovoj izradi koristiti podaci prikupljeni iz primarnih i sekundarnih izvora. Teorijski dio rada izradit će se na temelju sekundarnih izvora podataka, oslanjajući se na stručnu literaturu i znanstvene članke. Metodom analize slučaja analizirat će se važnost upravljanja poslovnim kontinuitetom za elektroničku trgovinu.

Abstract (english)

Theme of thesis covers two closely related areas, business continuity management and currently very popular e-commerce. Internet commerce is latest form of trade and its development can be attributed to the growing use of information technology and computer networks. Internet commerce is only one of the forms of trade, but its development in recent years began to represent an increasingly important role and form of trade in which companies worth investing if they want to make more profit and be competitive in the market. For many customers internet trade is one kind of risk and should be further convinced of the safety of this method of trading and not to be victims of any risk. The importance of business continuity management and online trade is growing galloping pace, because every day is growing and the number of customers.
The work will consist of theoretical and research part. Data will be collected from the primary and secondary sources. The theoretical part will be made on the basis of secondary data sources, relying on scientific literature and scientific articles. Method case studies will analyze the importance of business continuity management for electronic commerce.

• Keywords: poslovna sigurnost; upravljanje poslovnim kontinuitetom; e-trgovina; online kupovina
• Keywords (english): business security; business continuity management; e-commerce; online shopping
• Language: croatian
• URN:NBN: urn:nbn:hr:148:923128
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-24 12:01:19