Pravo oglašavanja u kontekstu zaštite potrošača u Republici Hrvatskoj i Europskoj uniji

master's thesis

• Title (english): Advertising rights in the context of consumer protection in the Republic of Croatia and European union
• Author: Petra Čavka
• Mentor: Ksenija Dumičić (mentor)
• Committee member: Dubravka Sinčić Ćorić (predsjednik povjerenstva)
• Committee member: Ana Tkalac Verčič (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-10-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Predmet istraživanja ovog rada, uloga je prava oglašavanja u zaštiti potrošača u Republici Hrvatskoj i Europskoj uniji. Oglašavanje je promocijska aktivnost trgovaca, usmjerena na potrošače, kojoj je cilj utjecati na njih i upravo zbog toga dolazi do zlouporabe oglašavanja od strane trgovaca kako bi taj utjecaj bio što intenzivniji i potaknuo potrošače na kupnju. Cilj koji se želi postići u svim državama članicama Europske unije je osigurati potrošačima istu ili sličnu razinu pravne zaštite pri ostvarivanju njihovih prava, ali i ukloniti prepreke slobodnoj i nesmetanoj trgovini na europskom tržištu. U radu je prikazan pregled svih izvora prava te analiza prakse nadležnih tijela koja štite potrošače prilikom oglašavanja. Provedeno je i empirijsko istraživanje kako bi se postiglo dublje i potpunije razumijevanje uloge prava oglašavanja u kontekstu zaštite potrošača Republike Hrvatske i Europske unije.

Abstract (english)

The main objective of this work is the role of law in protecting consumers of the Republic Croatia and the Europe Union from advertising. Advertising is a promotional activity of traders, focused on consumers, which aims to influence them, which is why there is a misuse of advertising by retailers to this effect was as intense and encourage consumers to purchase. The goal is to provide all EU consumers the same or similar level of legal protection in exercising their rights, but also to remove obstacles to free and problem-free trade in the European market. This work presents an overview of all sources of law and the analysis of the work of government bodies that protect consumers when advertising. Empirical research is conducted in order to achieve a deeper and more complete understanding of the role of advertising rights in the context of consumer protection in Croatia and the Europe Union.

• Keywords: potrošač; oglašavanje; tržište; trgovac
• Keywords (english): consumer; advertising; market; trader
• Language: croatian
• URN:NBN: urn:nbn:hr:148:353125
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-27 08:48:26