Komparativna analiza kriznih strategija odabranih poduzeća prehrambene industrije u Republici Hrvatskoj

master's thesis

• Title (english): Comparative analysis of the crisis strategy of selected food companies in food industry in Republic Croatia
• Author: Stela Bužan
• Mentor: Vinko Belak (mentor)
• Committee member: Jasna Prester (predsjednik povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-04-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Upravljanje krizom u širem smislu obuhvaća spektar aktivnosti organizacije usmjerenih od preventivnog djelovanja prije pojave krize, preko upravljanja krizom u užem smislu, sve do učenja novih načina mišljenja i djelovanja uslijed krize. Organizacija mora posvetiti pozornost obilježjima kriznog razdoblja te izgraditi instrumente učinkovitog upravljanja poslovnom krizom
i njima se koristiti. Kriza može pogoditi bilo koju organizaciju bez obzira na veličinu, i u bilo koje vrijeme, i dovesti je u situaciju koja prijeti njezinu opstanku. Najvažnije je da se krizno razdoblje prepozna što ranije, na adekvatan način prevlada, i omogući organizaciji put prema novim poslovnim uspjesima.
U ovom radu naglasak je na analizi kriznih strategija u odabranim poduzećima koja djeluju unutar prehrambene industrije u Hrvatskoj. Cilj rada je metodom komparativne analize odabranih poduzeća uočiti na koji način se dogodila kriza u odabranom poduzeću, gdje su nastali problem u prevenciji odnosno u preventivnom upravljanju poslovnom krizom te naposljetku kojim strategijama odabrano poduzeće pokušava izaći iz krize i kako će se odabrana strategija reflektirati na njihovo daljnje poslovanje.

Abstract (english)

Crisis management in the broader sense encompasses a range of activities aimed at the organization of preventive action before the onset of the crisis, through crisis management in the narrower sense, all the way to learning new ways of thought and action as a result of the crisis. The organization must pay attention to the characteristics of the crisis period and to build instruments of efficient management of the business crisis
and they are used. The crisis can affect any organization regardless of size, at any time, and the result is a situation that threatens its survival. The most important thing is that the crisis period is detected as early as possible, adequately overcome, and allow the organization time to new business success.
In this paper, the emphasis is on the analysis of the crisis strategy in selected companies operating within the food industry in Croatia. The aim of the method of comparative analysis of selected companies perceive how the crisis occurred in a selected company, which incurred a problem in the prevention and preventive management of a business crisis, and ultimately that strategies selected company trying to get out of the crisis and how the selected strategy reflect on their further operation.

• Keywords: kriza; poslovna kriza; upravljanje krizom; poslovne strategije u krizi; prehrambena industrija; Hrvatska
• Keywords (english): crisis; business crisis; crisis management; business strategies in crisis; food industry; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:623789
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-27 10:15:51