Lanac dobave i kanali distribucije u kozmetičkoj industriji

master's thesis

• Title (english): SUPPLY CHAIN AND DISTRIBUTION CHANNELS IN COSMETICS INDUSTRY
• Author: Antonija Beruta
• Mentor: Jasna Prester (mentor)
• Committee member: Sanda Renko (predsjednik povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-03-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Danas poduzeća značajno pridaju pažnju lancu dobave i kanalima distribucije kako bi se
osigurale tražene usluge kupca uz minimiziranje ukupnih troškova.
U ovom radu analizirana je uloga i primjena lanca dobave i distribucije u kozmetičkoj
industriji, odnosno definiran je lanac dobave i njegove ključne aktivnosti i elementi,
pojmovno je određen kanal distribucije, navedeni su mogući sudionici kanala i funkcije
distribucije. Objašnjene su prednosti primjene novih informatičkih tehnologija i suvremenih
transportnih tehnologija za daljnji razvoj poduzeća u lancu dobave.
Na kraju rada dani su rezultati primarnog istraživanja provedenog putem intervjua,
odnosno prikazan je sustav lanca dobave i distribucije na primjeru poduzeća distributera
kozmetičkih proizvoda uz korištenje internih podataka poduzeća.

Abstract (english)

Today companies give the significant attention to the supply chain and distribution
channels in order to provide required services to customers while minimizing the total cost.
In this paper we analyzed the role and implementation of supply chain and distribution
in cosmetic industry. It is defined the supply chain and its key activities and elements. It is
determined distribution channel , listed are possible participants of channels and distribution
functions. There are explained advantages of using new information technologies and modern
transport technology for further development of enterprises in the supply chain.
At the end of the article there are given the results of primary research conducted
through interviews, that shows the system of supply chain and distribution in the case of
cosmetic distributor company using internal company data.

• Keywords: lanac dobave; logistika; kanali distribucije; distributivni centri; tehnologija
• Keywords (english): supply chain; logistics; distribution channels; distribution centers; technology
• Language: croatian
• URN:NBN: urn:nbn:hr:148:384225
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-03 09:30:15