Poslovanje i organizacijska struktura u uvjetima monopola

master's thesis

• Title (english): Business operations and organization structure in monopoly
• Author: Antonija Leko
• Mentor: Fran Galetić (mentor)
• Committee member: Davor Filipović (predsjednik povjerenstva)
• Committee member: Ana Aleksić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U ovom radu povezuje se monopol kao jedna od krajnosti tržišnih struktura koju
proučava suvremena ekonomija i organizacijska struktura. Monopol, kao oblik
nesavršene konkurencije, podrazumijeva postojanje jednog prodavatelja ili
proizvođača s potpunim nadzorom nad cijelim proizvodnim sektorom, prilikom čega
nema bliskog supstituta, a pristup novom proizvođaču je onemogućen. Najpoznatiji
oblik monopola je prirodni monopol koji se javlja zbog ekonomije obujma, dok je
bilateralni monopol rijedak slučaj u praksi, a odnosi se na tržište sa samo jednim
prodavateljem i jednim kupcem.
Organizacija omogućava realizaciju najsloženijh zadataka, proširuje čovjekove
individualne sposobnosti od kojih stvara društvenu snagu, ubrzava proces obavljanja
zadataka i, što je posebno važno, odgovarajućom organizacijom se relativno smanjuju
utrošci rada i materijala za postizanje istog rezultata. Važnost strukture za
organizaciju je teško objasniti, ona je njezin temeljni dio, kao i anatomija kod čovjeka,
pa se naziva i anatomijom organizacije.
Za primjer monopola i organizacijske strukture uzeto je poduzeće Zrinjevac koje se
bavi obavljanjem komunalnih djelatnosti uz maksimalnu zaštitu okoliša. Projektira,
uređuje i održava javne i ostale zelene površine, dječja igrališta, te sportske i
rekreacijske objekte. Na području grada Zagreba jedinstveno je poduzeće bez
konkurencije, koje učinkovito djeluje s ciljem ostvarivanja društvenog interesa i
postizanja boljitka za građane grada Zagreba. Takav monopolistički položaj dopušten
mu je od strane Grada koji je stopostotni vlasnik poduzeća. Posluje s pozitivnim
rezultatom te odgovorno izvršava svoje obveze, vrši plaćanja i poštuje načela
poslovanja. Poduzeće Zrinjevac predstavlja dinamično poduzeće čije se poslovanje
temelji na visokoj razini kooperativnosti među funkcijama i odjelima te predstavlja
jedan fluidan sustav zaposlenika koji surađuju jedni s drugima ovisno o poslovnim
problemima i zadacima s kojima se susreću. U svom poslovanju koristi funkcijsku
organizacijsku strukturu.

Abstract (english)

This thesis connects monopoly, as one of the extremes of market structures studied by
modern economics and organizational structure. Monopoly, as a form of imperfect
competition, implies the existence of a dealer or manufacturer with total control over
the entire manufacturing sector, during which there is no close substitute, and access
to the new manufacturer has been disabled. The best-known form of monopoly is a
natural monopoly that occurs due to economies of scale, while bilateral monopoly
which is rare in practice means the market with only one seller and one buyer.
The organization allows the realization of specified task, extends human capabilities
of which creates a social force, accelerates the process of carrying out the tasks and,
what is especially important, with the appropriate organization relatively are reduced
consumptions of labor and materials to achieve the same results .. The importance of
the structure for the organization is difficult to explain, it is a fundamental part of its,
as well as anatomy in humans, and is called the anatomy of the organization.
For example of monopoly and organizational structure was taken Zrinjevac company
that was engaged in communal activities with maximum environmental protection.
The company designs and maintains public and other green areas, playgrounds, and
sports and recreation facilities. In Zagreb is a unique company with no competition,
that operates effectively in order to achieve public interest and the wellbeing for the
citizens of Zagreb. Such a monopoly position allowed him by the City of Zagreb
which is the owner of the company. It operates with a positive result and responsibly
perform his duties, executes payments and respects the principles of business. The
company Zrinjevac is a dynamic company that base their operation on a high level of
cooperation between functions and departments, and represents a fluid system
employees who cooperate with each other depending on the business problems and
tasks faced. In its operations, uses the functional organizational structure.

• Keywords: monopol; maksimizacija profita; organizacija; organizacijska struktura; poduzeće Zrinjevac
• Keywords (english): monopoly; profit maximization; oganization; organizational structure; Zrinjevac
• Language: croatian
• URN:NBN: urn:nbn:hr:148:947782
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-04 09:51:14