Uloga i važnost menadžera u kriznim uvjetima poslovanja

master's thesis

• Title (english): The role and importance of managers in the situations of crisis
• Author: Cecilija Glasnović
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Rebeka Danijela Vlahov (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovim radom opisuje se uloga i važnost menadžera u kriznim uvjetima poslovanja. Cilj rada je prikazati primjenu temeljnih modela i instrumenata koje koristi menadžment prilikom dijagnostičke i prognostičke analize vanjskog i unutarnjeg okruženja poduzeća u uvjetima poslovne krize. Empirijski dio rada odnosi se na istraživanje uloge menadžera u kriznim uvjetima poslovanja na primjeru deset pravnih osoba koje obavljaju operativnu djelatnost u Republici Hrvatskoj. Poslovna kriza je specifičan, neočekivan i izvanredan događaj ili niz istih koji uzrokuju visoku razinu nesigurnosti i prijetnje glede ostvarenja strateških ciljeva organizacije. Postoje tri stupnja krize - potencijalna kriza, latentna kriza i akutna kriza. Simptomi krize su vidljivi u financijskom području i u području ostvarenja učinaka. Upravljanje krizom spada u domenu menadžmenta poduzeća tj. kriznog menadžmenta. Odgovornost za mogući bankrot, ali i zasluga za mogući izlazak iz krize isključivo su na strani menadžmenta.

Abstract (english)

In this paper, i will describe the role and importance of managers in a situation of crisis. The aim is to show the implementation of the basic models and instruments used by management during diagnostic and prognostic analysis of the external and internal company surroundings in terms of business crisis. The empirical part of the paper refers to the study of the role of managers in critical operating conditions on the exampleof ten companies performing operational activities in the Republic of Croatia. Business crisis is unique, unexpected and extraordinary event or a series of them that cause high level of insecurity and threats regarding the realization of the strategic goals of the organization.There are three levels of crisis - a potential crisis, latent crisis and acute crisis. The symptoms of the crisis are visible in the financial field and in the field of achievement effects. Crisis management falls within the domain of management of the company i.e. Crisis management. Responsibility for possible bankruptcy,or credit for the possible exit from the crisis is entirelyon the side of management.

• Keywords: kriza; poslovno okruženje; menadžment; komunikacija; vodstvo; poduzeće
• Keywords (english): crisis; the business environment; management; communication; leadership; organization
• Language: croatian
• URN:NBN: urn:nbn:hr:148:084060
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-04 13:29:17