Održivi razoj golf turizma u Istarskoj županiji

professional thesis

• Author: Anton Dvoršak
• Mentor: Mato Bartoluci (mentor)
• Committee member: Nevenka Čavlek (predsjednik povjerenstva)
• Committee member: Mato Bartoluci (član povjerenstva)
• Committee member: Zvjezdana Hendija (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Istarska županija godinama je turistički jedna od najuspješnijih regija Republike
Hrvatske. Međutim, želi li se osigurati daljnji razvoj njezine turističke ponude, a time i rast
konkurentnosti njezinog turizma, neophodna je implementacija ponude golf turizma. Razlog
tome leži u činjenici da je golf jedan od najrazvijenijih i najpopularnijih sportova današnjice,
koji se u Istarskoj županiji može igrati kroz cijelu godinu. Uz to, on privlači one turiste
kojima prilikom izbora destinacije nije presudna cijena, već kvaliteta turističke ponude.
Održivim razvojem golf turizma primjenom koncepta javno-privatnog partnerstva ostvarila bi
se temeljna pretpostavka Master plana razvoja turizma u Istri, a to je realizacija strategije
održivosti zasnovana na rastućoj turističkoj potrošnji i financijskom povratu uloženih
sredstava uz istovremeno podizanje kvalitete doživljaja gostiju, kao i kvalitete života lokalnog
stanovništva.

Abstract (english)

Istria has been one of the Croatia’s most successful tourist regions for years. However, if
the further development of Istria’s tourist offer wants to be ensured, and thus increase the
competitiveness level of it, it is necessary to implement golf tourism offer. The reason for this
lies in the fact that the game of golf is one of the most developed and the most popular sports
today, and in Istra it can be played throughout the whole year. Also, it attracts the kind of
tourists that choose to travel to a certain destination based on the quality of the destination’s
tourist offer, not the price of it. With the sustainable development of Istria’s golf tourism by
practicing the public-private partnership concept, the fundamental assumption of the Master
plan of the tourism development in Istria would be achieved, which is the realization of a
sustainability strategy based on increasing of tourist spending, and the return of the
investment, while improving the quality of the guests’ experience, as well as the quality of
local residents’ life.

• Keywords: održivi razvoj; golf turizam; Istarska županija; komparativna analiza
• Language: croatian
• URN:NBN: urn:nbn:hr:148:543972
• Study programme: Title: Tourism Management; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica menadžmenta turizma (sveučilišni/a specijalist/ specijalistica menadžmenta turizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Ključne riječi dodijelio knjižničar
• Created on: 2016-11-15 11:18:01