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master's thesis
19
3
An analyses of the macro-environment and micro-environment for the improvement of tourism development in tourism destination of Šibenik
Marina Borovinšek (2016)
University of Zagreb
Faculty of Economics and Business
Cite this item:
https://urn.nsk.hr/urn:nbn:hr:148:075665
Metadata
Title
Analiza makrookruženja i mikrookruženja za unapređenje razvoja turizma turističke destinacije Šibenika
Author
Marina Borovinšek
Mentor(s)
Ingeborg Matečić
(thesis advisor)
Abstract
Analizom makrookruženja i mikrookruženja turističke destinacije Šibenika želi se utvrditi postojeće stanje te istražiti mogućnosti za razvoj turizma u turističkoj destinaciji. Svrha diplomskoga rada je analizirati čimbenike okruženja turističke destinacije Šibenika te se rezultatima analize želi prikazati u kojim je područjima okruženja moguće napraviti iskorake prema unapređenju turizma u destinaciji. Kako bi se mogli analizirati, definirat će se glavni čimbenici makrookruženja i mikrookruženja u turističkoj destinaciji s ciljem prikazivanja dosadašnjeg razvoja turizma u destinaciji.
Keywords
macro-environment
micro-environment
development of tourist destination
Šibenik
Parallel title (English)
An analyses of the macro-environment and micro-environment for the improvement of tourism development in tourism destination of Šibenik
Granter
University of Zagreb
Faculty of Economics and Business
Place
Zagreb
State
Croatia
Scientific field, discipline, subdiscipline
SOCIAL SCIENCES
Economics
Study programme type
university
Study level
graduate
Study programme
Business Economics
Academic title abbreviation
mag. oec.
Genre
master's thesis
Language
Croatian
Defense date
2016-09-05
Parallel abstract (English)
By analyzing the macro-environment and the micro-environment of the tourism destination of Sibenik, the current situation is to be determined and the possibilities for improving the development of tourism in the tourism destination are to be explored. The purpose of this thesis is to analyze the environmental factors of the tourist destination of Sibenik with the aim of presenting in which areas of the environment is possible to take a step forward for improvements in the tourist destination. The main factors within the macro-environment and micro-environment would be defined regarding the tourist destination for the analysis in order to present the current development of tourism in the destination.
Parallel keywords (Croatian)
makrookruženje
mikrookruženje
razvoj turističke destinacije
Šibenik
Resource type
text
Access condition
Access restricted to students and staff of home institution
Terms of use
URN:NBN
https://urn.nsk.hr/urn:nbn:hr:148:075665
Committer
Davorka Jukica