An analyses of the macro-environment and micro-environment for the improvement of tourism development in tourism destination of Šibenik

master's thesis

• Title: Analiza makrookruženja i mikrookruženja za unapređenje razvoja turizma turističke destinacije Šibenika
• Author: Marina Borovinšek
• Mentor: Ingeborg Matečić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-09-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Analizom makrookruženja i mikrookruženja turističke destinacije Šibenika želi se utvrditi postojeće stanje te istražiti mogućnosti za razvoj turizma u turističkoj destinaciji. Svrha diplomskoga rada je analizirati čimbenike okruženja turističke destinacije Šibenika te se rezultatima analize želi prikazati u kojim je područjima okruženja moguće napraviti iskorake prema unapređenju turizma u destinaciji. Kako bi se mogli analizirati, definirat će se glavni čimbenici makrookruženja i mikrookruženja u turističkoj destinaciji s ciljem prikazivanja dosadašnjeg razvoja turizma u destinaciji.

Abstract (english)

By analyzing the macro-environment and the micro-environment of the tourism destination of Sibenik, the current situation is to be determined and the possibilities for improving the development of tourism in the tourism destination are to be explored. The purpose of this thesis is to analyze the environmental factors of the tourist destination of Sibenik with the aim of presenting in which areas of the environment is possible to take a step forward for improvements in the tourist destination. The main factors within the macro-environment and micro-environment would be defined regarding the tourist destination for the analysis in order to present the current development of tourism in the destination.

• Keywords: makrookruženje; mikrookruženje; razvoj turističke destinacije; Šibenik
• Keywords (english): macro-environment; micro-environment; development of tourist destination; Šibenik
• Language: croatian
• URN:NBN: urn:nbn:hr:148:075665
• Study programme: Title: Poslovna ekonomija; Study programme type: sveučilišni; Study level: diplomski; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: text
• File origin: Born digital
• Access conditions: Restricted access
• Created on: 2016-11-24 10:52:36