Strateške promjene i promjene organizacijske strukture prilikom internacionalizacije

master's thesis

• Title (english): Strategic changes and changes in the organizational structure during the internationalization
• Author: Mateja Sinković
• Mentor: Najla Podrug (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Davor Filipović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-09-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Međunarodna poduzeća svoj rast i razvoj poslovanja ne mogu ostvariti orijentirajući se samo
na domaće tržište stoga se šire na ostala svjetska tržišta, te se kroz svoj životni vijek probijaju
kroz najjednostavnije oblike, odnosno uvozom, izvozom ili pak složenijim oblicima poslovne
suradnje. Internacionalizacija poslovanja je najčešće dugotrajan proces unutar kojeg
međunarodno poduzeće prolazi kroz više razvojnih faza. Sam proces nije jednostavan i često
je otežan zbog mnogobrojnih faktora koji utječu na internacionalizaciju po pitanju kulture,
jezika, ekonomskog i političkog uređenja zemalja. S obzirom da se promjenama može i treba
upravljati ukoliko organizacija želi biti konkurentna, potrebno je razumjeti koncept i vrste
organizacijskih promjena i njihov utjecaj na izvedbu cjelokupne organizacije, ali i izvedbu
pojedinaca. Bitno je razumjeti i sam proces organizacijskih promjena koji dovode do
mijenjanja organizacije, rasta, razvoja i dugoročnog opstanka, te njihov utjecaj u izgradnji
održive konkurentske prednosti poduzeća. Kroz rad će biti provedeno kvalitativno-empirijsko
istraživanje u obliku intervjua, te će se temeljiti na međunarodnom poduzeću iz Hrvatske koje
posluje na 30 inozemnih tržišta. Međunarodna poduzeća trebaju znati kako iskoristiti prilike i
isto tako moraju znati kako se obraniti od prijetnji. Strateške i promjene organizacijske
strukture potrebno je prilagođavati novonastalim situacijama što i nije lak zadatak. Stoga
samo najjači od njih ostaju na svjetskim tržištima i osvajaju svijet svojim poslovanjem.

Abstract (english)

International companies their business growth and development can not be achieved with
orientation only to the domestic market thus spreading to other world markets, and through its
lifespan break through the simplest form, that is, import, export, or more complex forms of
business cooperation. The internationalization business is usually long-term process in which
the international company goes through several development stages. The process is not simple
and it is often difficult due to the many factors that affect the internationalization of the issue
of culture, language, political and economic organization of countries. Given that changes can
and should be managed if the organization wants to be competitive, it is necessary to
understand the concept and types of organizational changes and their impact on the
performance of the entire organization, or the performance of individuals. It is important to
understand and the process of organizational changes that lead to changing the organization,
growth, development and long-term survival, and their influence in building a sustainable
competitive advantage. Through the work will be carried out empirical research in the form of
interviews, and will be based on international companies from Croatian, which operates in 30
foreign markets. International companies need to know how to seize opportunities, and thay
also need to know how to defend against threats. Strategic and change the organizational
structure necessary to adapt to new situations, which is not an easy task. Therefore, only the
strongest of them remain in the world markets and conquer the world with their business.

• Keywords: strateške promjene; organizacijske promjene; internacionalizacija; svjetsko tržište; Rasco
• Keywords (english): strategic change; organizational change; internationalization; world market; Rasco
• Language: croatian
• URN:NBN: urn:nbn:hr:148:075499
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-24 11:03:21