Uloga kriznog menadžmenta na primjeru elektroničkog trgovanja

master's thesis

• Title (english): THE ROLE OF CRISIS MANAGEMENT IN THE CASE OF E-COMMERCE
• Author: Sven Koch
• Mentor: Davor Labaš (mentor)
• Committee member: Nidžara Osmanagić Bedenik (predsjednik povjerenstva)
• Committee member: Martina Sopta (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Diplomski rad „Uloga kriznog menadžmenta na primjeru elektroničkog trgovanja“ bavi se problematikom kriznog menadžmenta u elektroničkoj trgovini.
Razvoj informacijske tehnologije doveo je do razvoja Interneta u sklopu kojega se razvio novi oblik trgovanja, elektronička trgovina. Budućnost elektroničkog trgovanja je svijetla te zbog toga treba obratiti pažnju na ulogu koju krizni menadžment ima u istom. S obzirom na milijunski broj kupaca i prodavača koji sudjeluju u tom obliku trgovanja pojava kriznih situacija postala je normalna pojava i kao takvu je treba promatrati. Prepoznavanje uzroka krize, spremnost na njezino rješavanje i učenje iz iste odlike su uspješnih poduzeća. Uspješna komunikacija u krizi elektroničkog trgovanja postavlja se kao jedna od najvažnijih odrednica dobrog kriznog menadžmenta. Ne postoji jedinstveni skup pravila za rješavanje kriznih situacija u različitim područjima elektroničkog trgovanja što se prikazuje kroz provedene intervjue i primjere slučajeva iz prakse.
Diplomski rad je strukturiran u šest osnovnih dijelova, uključujući uvod i zaključak.

Abstract (english)

Graduate thesis “The role of crisis management in the case of e-commerce” deals with the issue of crisis management in e-commerce.
The development of information technology has led to the development of the Internet within which an e-commerce as a new form of trade was developed. The future of e-commerce is bright so therefore should be a special attention on the role that crisis management has in e-commerce. Occurrence of crisis situations has become normal and as such should be considered because of the millions of buyers and sellers participating in this form of trade. Features of the successful companies are identifying the causes of the crisis, willingness to resolve it and learning from it. Successful communication in a crisis within e-commerce is set as one of the most important determinants of good crisis management. There is no single set of rules for crisis management in the various areas of e-commerce. This is displayed through conducted interviews and examples of case studies.
Graduate thesis is structured into six main parts, including introduction and conclusion

• Keywords: poslovna kriza; krizni menadžment; komunikacija u krizi; elektroničko trgovanje
• Keywords (english): business crisis; crisis management; communication in crisis; e-commerce
• Language: croatian
• URN:NBN: urn:nbn:hr:148:800016
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-25 10:43:25