Analiza i značaj eksternih rizika za poslovanje poduzeća

master's thesis

• Title (english): Analysis of external risks and its impact on business enterprises
• Author: Petra Brdarević
• Mentor: Davor Labaš (mentor)
• Committee member: Nidžara Osmanagić Bedenik (predsjednik povjerenstva)
• Committee member: Martina Sopta (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-06-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Suvremene uvjete poslovanja karakterizira povećana dinamika i kompleksnost okruženja, globalizacija poslovanja, jača konkurencija i povećana neizvjesnost. Kako bi zadržale svoju poziciju na tržištu ili išle korak naprijed, poduzeća moraju posvetiti posebnu pozornost analizi i upravljanju rizicima. Učinkovit sustav upravljanja rizicima jedno je od najbitnijih preventivnih i proaktivnih instrumenata koji omogućuju poduzeću ranu i sustavnu spoznaju, prepoznavanje prilika i pravodobno reagiranje na promjene. Rizici koji proizlaze iz vanjskog okruženja poduzeća sve su dominantnije kategorije rizika i predstavljaju sve veću prijetnju opstanku poduzeća. Analiza političkog, ekonomskog, socijalnog i tehnološkog okruženja poduzeća, te promjena koje se događaju unutar njih nužna je za opstanak i rast poduzeća. U radu su detaljno analizirane kategorije eksternih rizika u okvirima suvremenog globalnog poslovanja i aktualni trendovi koji predstavljaju prijetnju poduzećima. Usporedbom izdvojenih relevantnih izvještaja o rizicima nastoji se ukazati na najizraženije pojavne oblike eksternih rizika i njihov utjecaj na poduzeća.

Abstract (english)

Contemporary business conditions are characterized by increased dynamics and complexity of the environment, globalization of business, increased competition and heightened uncertainty. In order to maintain its market position or even take a step ahead, companies must pay special attention to analysis and risk management. Effective risk management system is one of the most important preventive and proactive instruments that provide early and systematic insights to the company, to be able to identify opportunities and react to changes. The risks arising from the external environment today, are significant risks amongs other risk categories and represent a growing threat to the survival of the company. The analysis of the political, economic, social and technological environment, and changes that occur within them, is necessary for the survival and growth of the company. In this paper we analyzed the categories of external risks in terms of contemporary global business and current trends that pose a threat to businesses. The comparison of selected relevant reports on the risks seeks to point out the most prominent manifestations of external risks and their impact on businesses.

• Keywords: eksterni rizici; PESTLE analiza; politički rizici; socijalni rizici; ekonomski rizici; tehnološki rizici
• Keywords (english): external risks; PESTLE analysis; political risks; social risks; economic risks; technological risks
• Language: croatian
• URN:NBN: urn:nbn:hr:148:490161
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-30 17:05:52