Analiza financijske situacije poduzeća Pliva d.o.o.

master's thesis

• Title (english): Analysis of the financial situation of the company Pliva
• Author: Mara Todorić
• Mentor: Antonija Kožul (mentor)
• Committee member: Denis Dolinar (predsjednik povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-06-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Analiza farmaceutske industrije na primjeru najvećeg proizvođača u regiji Pliva Hrvatska
d.o.o. provedena je na temelju odabranih metoda, financijskih izvještaja i pokazatelja s
ciljem dobivanja uvida u operativno poslovanje poduzeća i industriju. Kako bi se dobio
pregled karakteristika farmaceutske industrije, prvi dio diplomskog rada uključuje analizu
industrije u Europskoj uniji, regiji i Republici Hrvatskoj.
Jedan dio analize financijske situacije obuhvaća analiza financijskih izvještaja i analizu
pokazatelja. Spomenute analize su omogućile uvid u operativno poslovanje poduzeća Pliva
Hrvatska d.o.o., dok je u nastavnom dijelu prikazano stanje i performanse operativnog
poslovanja promatranog poduzeća. Nadalje, uz analizu primjerenosti obujma i dinamike
financijske situacije poduzeća, analizu investiranja, analizu financiranja, analizu likvidnosti i
analizu solventnosti poduzeća dobiven je detaljniji prikaz poslovanja i financijske situacije
poduzeća Pliva Hrvatska d.o.o..
U zadnjem dijelu diplomskog rada provedena je analiza usporedbom financijske situacije s
poduzećima JGL d.d. i Belupo d.d., kako bi se na najbolji mogući način moglo prikazati
operativno poslovanje i jaka trţišna pozicija promatranog poduzeća te farmaceutska
industrija kao jedna od najprofitabilnijih hrvatskog gospodarstva.

Abstract (english)

The Analysis of the pharmaceutical industry on the example of the business analysis of the
largest producer in the region Pliva Croatia Ltd. was conducted based on selected methods,
financial statements and calculated indicators.
The conducted analysis gave an insight into certain parts of the operating business of the
company and the industry in general. In order to get an overview of the characteristics of the
pharmaceutical industry, the first part of the thesis includes the analysis of the
pharmaceutical industry in the European Union, the region and the Republic of Croatia.
The thesis continues with the analysis of the financial statements of the company Pliva
Croatia Ltd. which provided an overview of the operating business, while in the following
part of the thesis indicators presented the status and performance of the operating business.
Furthermore, with the analysis of the adequacy of the volume and dynamics of the financial
situation of the enterprise, the investment analysis, financing analysis, liquidity and solvency
analysis a detailed overview of the business and financial situation of the company Pliva
Croatia Ltd. was given.
In the last part of thesis, an analysis comparing the financial situation of the companies JGL
d.d. and Belupo d.d. with Pliva Croatia Ltd. was conducted in order to present in the best
possible way the operational business and the strong market position of Pliva Croatia Ltd. as
well as the pharmaceutical industry as one of the most profitable industries of the Croatian
economy.

• Keywords: farmaceutska industrija; poslovna analiza; financijska situacija; financijski izvještaji; operativno poslovanje; istraţivanje i razvoj
• Keywords (english): pharmaceutical industry; business analysis; financial situation; financial statements; operating business; research and development
• Language: croatian
• URN:NBN: urn:nbn:hr:148:013696
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-12-05 12:13:09