PROIZVODNE INOVACIJE U SEGMENTU ROBE ŠIROKE POTROŠNJE

master's thesis

• Title (english): PRODUCT INNOVATIONS IN FAST MOVING CONSUMER GOODS INDUSTRY
• Author: Matea Pejić
• Mentor: Tomislav Baković (mentor)
• Committee member: Miroslav Mandić (predsjednik povjerenstva)
• Committee member: Ines Dužević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cilj istraživanja diplomskog rada je analizirati proizvodne inovacije, njihove izvore, procese, provedbu te konačnu uspješnost na primjeru poduzeća iz industrije robe široke potrošnje. U radu su korišteni sekundarni izvori podataka koji su obrađeni metodama analize, sinteze, indukcije i konkretizacije. Rezultati istraživanja su prikazali dobre prakse poduzeća korištenog za primjer i detaljno su opisani sami procesi, poteškoće, krajnja realizacija i postignut rezultat. Spomenuti su i novi momenti na tržištu koji stvaraju poteškoće za poduzeće iz primjera te su predložena rješenja za iste.

Abstract (english)

The goal of the research is to analyze product innovations, their sources, processes in which they are created, implementation and the final success, on the example of a FMCG company. Thesis was based on secondary resources of data that were handled through methods of analysis, synthesis, induction and specification. Research results emphasized good practices used in the exemplary company and described processes, difficulties, execution and the achieved result. The thesis pointed out new moments in the market that bring challenges for the mentioned company. In conclusion, the thesis stated solution proposals for analyzed challenges.

• Keywords: inovacija; roba široke potrošnje; potrošač; tržište; recesija; profit
• Keywords (english): innovation; fast moving consumer goods; consumer; market; recession; profit
• Language: croatian
• URN:NBN: urn:nbn:hr:148:260854
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-12-06 17:17:31