Razvoj ciklolturizma na području Istarske županije

master's thesis

• Title (english): Cycling tourism development in the Istria county
• Author: Mateja Pavlović
• Mentor: Oliver Kesar (mentor)
• Committee member: Zvjezdana Hendija (predsjednik povjerenstva)
• Committee member: Mato Bartoluci (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cikloturizam je sve aktualniji među mlađom populacijom turista. U europskim okvirima procjenjuje se da će udio putovanja tijekom kojih je bicikliranje glavna aktivnost ili je bicikl glavno prijevozno sredstvo porasti u idućih 10 godina više od 10%. Još je značajniji tržišni segment onih kojima je tijekom odmora vožnja biciklom važna dodatna aktivnost. Iako je Hrvatska relativno dobro premrežena lokalnim i županijskim biciklističkim putevima, od kojih su neke dio međunarodnih biciklističkih ruta, proizvod, barem zasada, nije dovoljno valoriziran niti komercijaliziran. Strategija razvoja turizma Republike Hrvatske do 2020. godine prepoznaje cikloturizam kao jedan od turističkih proizvoda s najvećom perspektivom razvoja. Cikloturizam svakako treba povezati s ruralnim turizmom, jer bez obzira na podneblje na kojem se odvija riječ je o složenosti utjecaja koje generira taj oblik turizma na promatrano područje. U prvom redu tu postoji interakcija domaćin-gost. U cikloturizmu gost više nije samo statistički broj ili još gore, „ključ od sobe“, već ovdje postaje sastavni dio obitelji.

Abstract (english)

Cycling tourism is becoming increasingly popular among young tourists. In the European context, it is estimated that the share of trips during which cycling is the main activity, or a bike as a mean of the main way of transport, will increase in the next 10 years for more than 10 percent. Even more significant is the market segment of those for whom cycling is an important additional activity during their holiday. Although Croatia is relatively well crosslinked with local and regional cycling routes, some of which are part of international cycling routes, the product, at least for now, is not sufficiently evaluated nor commercialized. The Tourism Development Strategy of the Republic of Croatia until 2020 recognizes cycling tourism as the tourist product with the greatest development perspective. Cycling tourism certainly needs to be linked with rural tourism. Regardless of the definition, area where it is developing, such special interest tourism has complex impacts on the observed region. In the first place, there is the interaction between the host and the guest. In cycling tourism the guest is no longer just a statistical number or, even worse, a “room key”, but an associate member of the family.

• Keywords: cikloturizam; biciklističke staze; turistički razvoj; ruralni turizam
• Keywords (english): bicycle; bike trails; tourism development; rural tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:148:456534
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-12-07 15:21:11