Razvoj turizma na području općine Feričanci s naglaskom na vinski turizam

master's thesis

• Title (english): Tourism development in the municipality of Feričanci with the ehphasis on wine tourism
• Author: Tea Pritišanac
• Mentor: Vanja Krajinović (mentor)
• Committee member: Mato Bartoluci (predsjednik povjerenstva)
• Committee member: Oliver Kesar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Prirodni uvjeti, tradicija uzgoja vinove loze i proizvodnje vina stvaraju izuzetne mogućnosti za razvoj vinskog turizma i obogaćivanje turističke ponude na prostoru Slavonije. Gledajući globalno jednu stranu turizma predstavlja masovni turizam karakteriziran sezonskim osobinama koji se baziraju na „suncu i moru“, dok se s druge strane pojavljuju specifični oblici turizma koji za cilj imaju smanjiti negativne posljedice masovnosti turista u određenoj destinaciji na način da zadovoljavaju pojedinačne potreba turista. Suvremeni turisti su u potrazi za jedinstvenim iskustvima kada posjećuju neku turističku destinaciju. Vinski turizam, kao specifičan oblik turizma, predstavlja relativno novi pojavni oblik turizma. Ovaj oblik turizma nudi turistima konzumaciju lokalne hrane i vina, posjetu područja gdje se uzgaja vinova loza, upoznavanje kulture lokalnog stanovništva te općenito ukupnu vrijednost neke turističke destinacije. Vinski turizam može određenoj destinaciji osigurati plasman na turističko tržište, stvoriti konkurentsku prednost i prepoznatljivost područja. Ovim radom analizira se utjecaj vinske ceste Frankovka na razvoj turizma općine Feričanci, SWOT analizom propituju prednosti, nedostaci, mogućnosti i ograničenja razvoja vinske ceste Frankovke, kao i kakav joj je položaj u odnosu na vinske ceste kontinentalne Hrvatske.

Abstract (english)

Natural conditions, the tradition of growing grapes and producing wine create excellent opportunities for the development of wine tourism and enrich the tourist offer in the area of Slavonia. In the world as we know it today tourism appears as the phenomenon whose boundaries of development are becoming more and more expansive. On one hand, we have tourism that represents the mass tourism that is characterized by seasonal characteristics which are based on "sun and sea", while on the other hand there is selective tourism, whose function is to reduce the negative effects of mass tourism in the destination by meeting the individual needs of tourists. Modern tourists are seeking for unique experience when they are visiting a tourist destination. Wine tourism, as specific form of tourism, is a relatively new form of tourism. This form of tourism offers to tourists the consumption of local food and wine, chance of touring the areas where the grapes are grown, getting to know the culture of the local population, and generally the total value of a tourist destination. Wine tourism can provide a push forward on tourism market to a specific destination, create competitive advantage and recognition of area. This work analyzes the impact of the wine road Frankovka on tourism development of municipality Feričanci, and with method of SWOT analysis examines strengths, weaknesses, opportunities and treats of Frankovka wine road’s development, in the end it is shown what is its position in relation to the wine roads of continental Croatia.

• Keywords: vinski turizam; vinska cesta; razvoj turizma; općina Feričanci
• Keywords (english): wine tourism; wine road; tourism development; municipality Feričanci
• Language: croatian
• URN:NBN: urn:nbn:hr:148:685200
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-12-14 16:02:38