Temeljna obilježja menadžmenta događanja u Republici Hrvatskoj

master's thesis

• Title (english): Fundimental features of the event management in Croatia
• Author: Sara Šantek
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Rebeka Danijela Vlahov Golomejić (predsjednik povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-07-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

U ovome radu je detaljno definiran pojam menadžmenta događanja, njegove temeljne sastavnice i uloga događanja u Hrvatskoj. Događanja su podijeljena s obzirom na veličinu, utjecaj, vrstu i planiranje, te je objašnjena uloga organizatora kroz detaljan prikaz proces planiranja događanja. Na samom kraju rada prikazano je istraživanje provedeno u agenciji za organizaciju događanja, gdje je provedena komparativna analiza na nekoliko događanja, te na primjeru objašnjen proces organizacije i popratni problemi i prednosti.

Abstract (english)

This work defines the concept of event management, it's core component and the role of events in Croatia. Events are divided by size, impact, type and planning, and the role of the organizer is explained through a detailed presentation of the planning process. Finally, there is a survey carried out at the event organization, with a comparative analysis that was carried out on several events, an explanation of the organization's process and the accompanying problems and benefits.

• Keywords: menadžment događanja; događanja u Hrvatskoj; vrste događanja; organizator događanja; proces planiranja događanja; dizajn događanja
• Keywords (english): event management; events in Croatia; types of events; event manager; event planning process; event design
• Language: croatian
• URN:NBN: urn:nbn:hr:148:064486
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-05 20:02:50