PROMOCIJA DESTINACIJE NA DRUŠTVENIM MREŽAMA NA PRIMJERU BALIJA

undergraduate thesis

• Title (english): DESTINATION PROMOTION ON SOCIAL NETWORKS ON THE EXAMPLE OF BALI
• Author: Tea Hotko
• Mentor: Mirko Palić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Za turističku djelatnost društvene mreže postale su od iznimne važnosti. Internet je promijenio način života,planiranja i doživljaja ljudi i turista te je razvoj novih tehnologija, društvenih mreža i vrsta oglašavanja dosegao visoku razinu. S razlogom je Internet postao jedan od nezaobilaznih kanala oglašavanja proizvoda, usluga, atrakcija ili destinacija. Komunikacijska moć društvenih mreža na globalnoj razini vrlo brzo povezuje fizičke i pravne subjekte te se samim time smatra da je Internet veliki pomak u društvenim i tehnološkom razvoju čovječanstva. Komunikacija među ljudima , većinom mlađa populacija svela se na razmjenu poruka,slika i doživljaja na on-line kanalima. Pojavom najpoznatijih društvenih mreža poput Facebook-a, Instagrama, Twitter-a te Youtube –a došlo je do značajnih promjena u marketingu i načinu na koji žele uspostaviti svoj kontakt s potencijalnim kupcima. U ovom radu opisuje se uloga svjetski poznatih mreža koje služe kao promocija i marketing turističke destinacije. S obzirom da je turizam globalna aktivnost i djelatnost dodatno se poboljšala komunikacija destinacija i turista na toj razini.
Turističke destinacije aktivno sudjeluju u razvoju i distribuciji svojih turističkih proizvoda i usluga te u svojim promocijama koje su usmjerene na svjetsku komunikaciju sve više koriste društvene mreže kao kanal oglašavanja i komunikacije s ciljanim tržištem, potencijalnim kupcima i turistima.Kako bi se pobliže objasnilo značenje Internet oglašavanja i njegova svrha u ovom radu bit će naveden i analiziran primjer poznate svjetske turističke destinacije Bali te na koji način promocija utječe na okolinu.

Abstract (english)

For the tourist activity, social media networks became one of the most importance. Internet changed the lifestyle , planning and experiences of people and tourists. The development of new technologies, kinds of advertisting and social media networks has reached a high level. With this reason , Internet has become one of the unavoidable channels for advertisting products, services, attractions or destinations. The communication power of social media networks on a global scale quickly connects physical and legal entities. With this it is considered that the Internet is a major shift in the social and technological development of man kind. Communication between two people, mostly younger people, is revealed on the exchange of messages, images and experiences on online channels. With the appearance of most famous social networks like Facebook, Instagram, Twitter and Youtube, there have been significant changes in marketing and the way they want to establish contact with potential customers. This work describes the role of world famous networks whith serve as promotion and marketing of tourist destination. Given that tourism is a global activity, the communication between destinations and tourists has strenghtened on that level.
Tourist destinations are actively involved in the development and distribution of their tourism products and services, and in their world – wide promotions , they increasingly use social networks as a channel for advertisting and communication with targeted market , potencial buyers and tourists.
In order to explain the meaning of Internet advertisting and its purpose in this work, an example will be world famous tourist destination of Bali , it will be listed and analized of how promotion affects the ambience.

• Keywords: promocija; društvene mreže; oglašavanje; marketing; turizam; komunikacija; tržište
• Keywords (english): promotion; social media networks; advertisting; marketing; tourism; communication; market
• Language: croatian
• URN:NBN: urn:nbn:hr:148:933313
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-16 10:25:51