Stavovi potrošača o primjeni samoposlužnih blagajni u maloprodaji živežnih namirnica

master's thesis

• Title (english): Consumer attitudes towards the use of self-service cash registers in grocery stores
• Author: Ivan Mitrović
• Mentor: Blaženka Knežević (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Potrošač je osoba koja ima svoje potrebe i želje, a da bi ih zadovoljio, odlazi u kupnju, odlučuje o kupnji i kupuje proizvode. U pogledu suvremenog potrošačkog društva, dolazi do činjenice kako potrošači svojim ponašanjem i odlukama pri kupnji sve više teže modernizaciji. Stoga, u današnje vrijeme dolazi do uvođenja samoposlužnih tehnologija u maloprodajne trgovačke centre. Sve brži tempo u životu potrošača, sve manje vremena koje potrošači imaju te sve zahtjevnije potrebe i želje potrošača, imaju jak utjecaj na maloprodaju. Maloprodaja u Hrvatskoj svakim se danom sve više suočava s velikim izazovima koji su okarakterizirani povećanom konkurencijom, uvođenjem novih tehnologija, elektroničkom trgovinom te utjecajima globalizacije. Današnji razvoj tehnologije uzrokuje velike promjene na maloprodajnom tržištu, zbog čega samoposlužne blagajne i pametna kolica kao i ostali samoposlužni sustavi postaju najrasprostranjeniji oblik samoposlužne tehnologije u trgovačkim centrima, a posljednjih godina takav trend postaje sve zastupljeniji i u Hrvatskoj. Svrha rada jest istražiti kakvi su stavovi potrošača u pogledu uvođenja i primjene samoposlužnih blagajni u maloprodajnim trgovačkim centrima u prodaji živežnih namirnica.

Abstract (english)

A consumer is a person with their own needs and desires. In order to satisfy them, the
consumer goes shopping, decides on the purchase, and purchases products. In terms of the
contemporary consumer society, the fact is that through their purchasing behavior and the
decisions they make consumers are increasingly seeking modernization. Therefore, self-
service technologies are nowadays being introduced in retail shopping malls. Retail is
strongly affected by the fact that the pace of the life of consumers is becoming increasingly
faster, while at the same time they have less and less time on hand, and their needs and desires
are increasingly demanding. In Croatia, retail is facing growing challenges characterized by a
rising competition, the introduction of new technologies, e-commerce, and the effects of
globalization. Today’s technology development is causing major changes in the retail market,
which is why self-service cash registers and smart shopping carts as well as other self-service
systems are becoming the most widespread form of the self-service technology in shopping
malls. In recent years, this trend has become more prevalent in Croatia as well. The aim of
this paper is to explore the consumers attitudes regarding the introduction and application of
self-service cash registers in food sales in retail shopping malls.

• Keywords: potrošač; ponašanje potrošača; maloprodaja; samoposlužne blagajne
• Language: croatian
• URN:NBN: urn:nbn:hr:148:896307
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-18 08:19:47