Inovacije i konkurentnost poduzeća u farmaceutskoj industriji u Republici Hrvatskoj

master's thesis

• Title (english): Innovations and competitiveness of companies in pharmaceutical industry of Republic of Croatia
• Author: Anja Basić
• Mentor: Ivana Kovač (mentor); MBZ: 323644
• Committee member: Sanja Franc (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U poslovnom svijetu rastuća konkurencija i dinamičnost tržišta neka su od glavnih obilježja moderne ekonomije, a resursi, kao što su znanje i ljudski kapital, sve više dolaze do izražaja. Glavni cilj rada je sagledati učinke i posljedice inovacija u farmaceutskim poduzećima u Hrvatskoj, njihove prednosti i nedostatke, intenzitet pridavanja važnosti inovacijama kao ključnim pokretačima poslovanja, probleme s kojima se susreću prilikom uvođenja inovacija s obzirom na prihvaćanje i prilagodbu na novonastale promjene u poduzeću te odraz tih inovacija na situaciju u poduzeću. U svrhu prikupljanja podataka proveden je dubinski intervju s predstavnicima poduzeća koji obavljaju čelne funkcije na osnovu čega se dobio uvid u ključne razlike po kojima se ta poduzeća mogu izdvojiti od svoje konkurencije te karakteristike tih inovacija koje ih čine jedinstvenima na tržištu. Intervjui su provedeni s manjim brojem poduzeća, zbog čega generalizacija može rezultirati visokim stupnjem pristranosti. Ipak, može se dobiti uvid u odnos prema ulaganju u inovacije i benefite koje one nose za zaposlenike, industriju i društvo. Identificirane razlike mogu služiti kao podloga za daljnja istraživanja i unaprjeđenje dosadašnje prakse unutar industrije.

Abstract (english)

Growing competition and market dynamics are some of the main features of modern
economics so resources such as knowledge and human capital are increasingly emerging.
The main aim of this paper is to examine the effects and consequences of innovations in
pharmaceutical companies in Croatia, their advantages and disadvantages, the importance of
innovation as key drivers of business, problems they encounter when introducing
innovations regarding acceptance and adaptation to new changes in the company.
For the purpose of data collection, interviews were conducted with representatives of
companies that are performing leading functions and therefore they provided insight into the
main differences that make these companies stand out among competition as well as the
characteristics of those innovations that make them unique on the market. Interviews were
conducted with a small number of companies, which is why generalization can result with a
high degree of bias. Nevertheless, insight has been provided into the corelation regarding
investment, innovation and the benefits they provide for employees, industry and society.
The differences found can serve as a basis for further research and improvement of the
current practice within the industry.

• Keywords: farmaceutska industrija; inovacije; konkurentska prednost; transfer tehnologije
• Keywords (english): pharmaceutical industry; innovation; competitive advantage; technology transfer
• Language: croatian
• URN:NBN: urn:nbn:hr:148:822729
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-19 08:57:04