SUVREMENI OBLICI PODUZETNIŠTVA

undergraduate thesis

• Title (english): CONTEMPORARY FORMS OF ENTERPRENEURSHIP
• Author: Lucija Horvat
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Promjenama u suvremenom svijetu između ostalih se moraju prilagođavati i poduzetnici pa je tako nastao suvremeni oblik poduzetništva koji se zapravo pojavljuje u obliku poduzetništva na društvenim mrežama. Društvene mreže razvile su se s idejom da povežu ljude s prijateljima i obitelji. Međutim, porastom korisnika one su postale sveprisutne u životima ljudi te su postale nezaobilazan alat u suvremenom poslovanju poduzetnika. Donijele su novi način komuniciranja te su samim time donijele i nove mogućnosti u poslovanju poduzeća. Poduzetnici se putem društvenih mreža mogu na jednostavan način istaknuti, a samim time i povećati svoje tržište i prodaju. Društvene mreže poduzetnicima pružaju mnoge mogućnosti u promociji poduzeća, njih kao poduzetnika i promociji proizvoda i usluga. Uz promociju pruža im se mogućnost da olakšaju, ali i ubrzaju komunikaciju s tržištem. Pomoću društvenih mreža poduzeća lakše mogu održavati odnose s kupcima, ali i pronaći nove kupce. Društvene mreže postale su oblik svakodnevne komunikacije, uz komunikaciju društvene mreže pružaju i mnoge druge mogućnosti zbog čega zauzimaju sve veći značaj. Također, stvaraju određeni društveni kapital. Društveni kapital kojeg stvaraju društvene mreže može se kategorizirati u različite oblike, kao što su korisne informacije, osobne veze, mogućnost formiranja i organiziranja grupa. Sve to rezultira brzim dolaskom do informacija i ostvarivanjem nekih osobnih ciljeva. Provedeno je istraživanje o društvenim mrežama. Istražilo se koliko su poduzetnici aktivni na društvenim mrežama te koliko aktivnost poduzetnika na društvenim mrežama utječe na kupce.

Abstract (english)

Contemporary form of entrepreneurship had emerged because of the need for entrepreneurs to adapt to the changes in the modern world. The modern form of entrepreneurship is actually emerging in the form of entrepreneurship on social networks. The primary goal of social networks was to connect people with friends and family, but with the rise of users, they have become so ubiquitous in people's lives that they have become an indispensable tool in the contemporary business of entrepreneurs. They have brought a new way of communication and with that they have brought new opportunities in the business world. Entrepreneurs can show their skills throughout social networks and also expand their market and increase sales. Social networks offer entrepreneurs many improvement opportunities in area such as promoting the company, marketing and self-improvement. Along with these benefits, social networks not only do they facilitate but they also accelerate communication with customers in the market. Using social networks, businesses can more easily maintain customer relationships and also find new customers. Social networks have become a form of everyday communication Not only social networks provide communication, they also provide many other opportunities, which increases it's importance, they are also generating a type of social capital. Social capital generated by social networks can be categorized into different forms, such as information, personal connections, the ability to form and organize groups, all of which result in quick access to information, and the achievement of some personal goals. The survey was made about social networks. It explored how active entrepreneurs are on social networks and how much entrepreneurial activity on social networks affects customers.

• Keywords: suvremeno poslovanje; društvene mreže; poduzetništvo; poduzeće
• Keywords (english): Contemporary business; social networks; entrepreneurship; enterprise
• Language: croatian
• URN:NBN: urn:nbn:hr:148:864906
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-09-20 08:57:37