Komparativna analiza odabranih primjera digitalne transformacije poduzeća primjenom metodologije Canvas

master's thesis

• Title (english): Comparative analysis of the selected examples of digital transformation enterprises using methodology Canvas
• Author: Nina Penezić
• Mentor: Mario Spremić (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2019-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Tehnološke promjene i nove mogućnosti rezultirale su računalnom revolucijom, revolucijom koja je ušla u sve aspekte ljudskog društva. Ovaj rad osvrnut će se na proces informatizacije i digitalizacije, na prednosti i mane kako prošlih tako i budućih vremena i naĉine odražavanja na poznate brandove sadašnjice. Uz to će se na digitalizaciju nadovezati primjena umjetne inteligencije s prilagodbom potrebama korisnika digitalnih uređaja. Tematici ovog rada pridodaje se sve veća pozornost, s obzirom na masovnu upotrebu moderne tehnologije u svakodnevnom životu.
Teorijski okvir će objasniti povijest računala te razvoj i proces informatizacije i Interneta u transformaciji poslovanja. U ovom diplomskom radu obradit će se načini kojima je razvoj informacijskih tehnologija i sustava pridonio razvoju informatizacije te uspješne primjene trendova digitalne ekonomije današnjice. Proces same digitalizacije izuzetno je značajan u današnjem društvu i njegovom razvoju, a ključan je u razvoju i održavanju poslovanja suvremenih poduzeća. Potrebno je naglasiti da suvremeni obrazovni sustavi moraju blisko pratiti promjene u informatizaciji i uvođenju umjetne inteligencije i robotike, kako bi im se pravovremeno prilagodili i uskladili sa suvremenim potrebama na tržištu rada.
Kroz objašnjenje pojma poslovnog modela istražit će se primjeri poduzeća koja su uspjela u digitalnoj transformaciji poslovanja uz usporedbu s onima koja u istoj nisu uspjela. Istraživanje će se provesti primjenom ,,Canvas“ metodologije analize poslovnih modela, a dobiveni rezultati poslužit će kao osnova za kritički osvrt na provedenu analizu.

Abstract (english)

Technological changes and new possibilities have resulted with computer revolution, a revolution that has entered into all aspects of human society. This graduate thesis will focus on the process of computerization and digitization, the advantages and disadvantages of both past and future times and ways of reflecting on well-known brands of the present. In addition, the use of artificial intelligence will be complemented by digitization, with adaptation towards needs of users of digital devices. The topic of this graduate thesis is receiving increasing attention, given the widespread use of modern technology in everyday life.
The theoretical framework will explain the history of computers, their development, process of computerization and the Internet in transforming businesses. This work will analyze the ways in which the development of information technologies and systems has contributed to the development of computerization and successful appliance of the nowadays digital economy trends. The process of digitization itself is extremely important in today's society and its development, and it is crucial in the development and maintenance of business of modern enterprises. It needs to be emphasized that modern education systems must closely monitor the changes in computerization and the introduction of artificial intelligence and robotics in order to adapt to contemporary labour market needs in a timely manner.
Through explaining the concept of a business model, examples of businesses that have succeeded in digital business transformation will be explored, compared to those that have failed in the business transformation. The research will be carried out using the Canvas methodology of business model analysis, and the results obtained will serve as a basis for critical review of the analysis.

• Keywords: informatizacija; digitizacija; digitalizacija; digitalna tehnologija; digitalna transformacija; Canvas metodologija; poslovanje.
• Keywords (english): computerization; digitization; digitalization; digital technology; digital transformation; Canvas methodology; business
• Language: croatian
• URN:NBN: urn:nbn:hr:148:599991
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-09-20 11:38:06