Aspekti razvoja i promocije kulturnog turizma u gradu Sisku s naglaskom na industrijsku baštinu

master's thesis

• Title (english): The Developmental and Promotional Aspects of Cultural Tourism in the City of Sisak (Area of Focus: the Industry Legacy)
• Author: Matea Štajduhar
• Mentor: Josip Mikulić (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Danijela Ferjanić Hodak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Predmet diplomskog rada su aspekti razvoja i promocije kulturnog turizma u gradu Sisku s naglaskom na industrijsku baštinu. Industrijska baština predstavlja materijalno dobro koje postaje prepoznatljivi turistički proizvod grada Siska, a samo je pitanje vremena kada će postati brend grada. Industrijska baština privlači lokalno stanovništvo, domaće i strane turiste kroz komercijalizaciju prošlosti (zgrade, industrijska postrojenja).
Teorijski dio diplomskog rada vezan je uz kulturu i kulturni turizam, kako kultura utječe na razvoj kulturnog turizma, kao i kultura kao pokretač turističkog razvoja te koja je uloga promocije turističke destinacije. Jedan od promotora kulturnog turizma na području grada je Turistička zajednica grada Siska koja objedinjuje ukupnu turističku ponudu na području grada, ali ovdje će biti naglasak na kulturnim manifestacijama te kulturnoj i prirodnoj baštini grada.
Ciljevi primarnog istraživanja potencijala razvoja kulturnog turizma u gradu Sisku su:
• osnovni podaci o sudionicima ankete,
• trenutna turistička ponuda,
• zadovoljstvo ili nezadovoljstvo stanovnika i gostiju,
• mogućnosti i prijedlozi za daljnji razvoj turizma na području grada.
Istraživanje će biti provedeno kroz anketni upitnik koji je dostupan na hrvatskom i engleskom jeziku. Sudionici ankete su stanovnici grada, domaći i strani turisti. Istraživanje je provedeno za vrijeme svibnja, lipnja i srpnja 2019. godine.

Abstract (english)

The topic of my master’s thesis are aspects of the development and promotion of cultural tourism in the town of Sisak with an emphasis on industrial heritage. Industrial heritage represents a material good that is becoming a recognizable touristicasset of the city of Sisak, and it is only a matter of time before it becomes the city’s brand. Industrial heritage attracts the locals, and the domestic and foreign tourists by means of commercializing the past (buildings, industrial facilities).
The theoretical part of the thesis concerns culture and cultural tourism – how culture influences the development of cultural tourism, how culture drives touristic development, and the role of promoting a tourist destination. One of the promoters of cultural tourism in the city is the Sisak Tourist Board, which integrates the total tourist offer in the city; here, the emphasis will be on cultural manifestations and the cultural and natural heritage of the city.
The goals of the primary research of the potentials of developing cultural tourism in the city of Sisak are:
• basic information about survey participants,
• current tourist offer,
• satisfaction or dissatisfaction ofresidents and guests,
• opportunities and suggestions for the further development of tourism in the city.
The survey will be conducted by means of a questionnaire, which will be available in Croatian and English. The survey participants are residents of the city, as well as domestic and foreign tourists. The survey will be conducted during May,June, and July of 2019.

• Keywords: kulturni turizam; industrijska baština; turistička ponuda; grad Sisak
• Keywords (english): cultural tourism; industrial heritage; touristic supply; town Sisak
• Language: croatian
• URN:NBN: urn:nbn:hr:148:232706
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-23 12:21:03