Poslovna transformacija Adris Grupe d.d.

master's thesis

• Title (english): Business Transformation of Adris Grupa d.d.
• Author: Ana Uglješa
• Mentor: Andrija Sabol (mentor)
• Committee member: Denis Dolinar (predsjednik povjerenstva)
• Committee member: Davor Zoričić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Diplomski rad „Poslovna transformacija Adris Grupe d.d.“ bavi se ocjenom uspješnosti te načinom provedbe poslovne transformacije navedene kompanije. Iako transformaciji, temeljitoj kao što je poslovna, u pravilu prethodi duže krizno razdoblje, kroz ovaj rad pokazat će se da to ne mora uvijek biti slučaj.
Rad je podijeljen u pet poglavlja kroz koja je predstavljena problematika i poimanje ključnih čimbenika i procesa poslovne transformacije. Prvo i uvodno poglavlje predstavlja predmet i cilj diplomskog rada, njegov sadržaj i strukturu te metode prikupljanja podataka. Drugo poglavlje donosi problematiku poslovnog upravljanja. Pojmovno se određuju strategija i proces oblikovanja iste, te proces poslovne transformacije i strateškog zaokreta. Poslovna transformacija kao proces iznimno je dugotrajna i zahtjevna te obuhvaća apsolutno sve razine poduzeća i poslovanja. Da bi ista bila provedena na najbolji mogući način te polučila učinke koji se od nje očekuju nužna je suradnja svih razina poduzeća. U prvom planu treba biti kreativno razmišljanje, koje onda potpomognuto konkretnim činjenicama o stanju na tržištu te vanjskoj i unutarnjoj okolini prikupljenima od strane odjela planiranja, kreira ciljeve koje je potrebno ostvariti. Skupni izraz tih ciljeva oblikuje se vizijom i misijom svakog poduzeća. Kroz treće poglavlje, koje predstavlja razvitak Grupe, vidljivo je kako je Adris Grupa izdržala sve izazove poslovnog okruženja te se vođena izrazito sposobnim menadžmentom svemu prilagodila i kontinuirano rasla. U poglavlju koje slijedi provedbom strategijske i financijske analize strategijskih poslovnih jedinica i financijskih izvještaja Adris Grupe d.d. za četverogodišnje razdoblje vidljiva je upravo dugotrajnost i složenost procesa poslovne transformacije. Iako su se dogodila mnoga poslovna previranja, likvidnost i poslovanje Grupe nikada nije dovedeno u pitanje. Svaka poslovna godina završena je s pozitivnim rezultatom koji je prvo vrijeme bio u padu, no i to se mijenja u protekloj godini kada se bilježi rast neto dobiti. Brojne akvizicije uz potpuna preuzimanja i pripajanja poduzeća koja već djeluju pod krovnom maticom pokazatelj su iznimne poslovne sposobnosti Grupe. Sagledavajući sve činjenice i razultate provedenih analiza budućnost Adris Grupe d.d. iznimno je svijetla te je pred istom dugi niz poslovno uspješnih godina.

Abstract (english)

The graduate thesis "Business Transformation of Adris Group d.d." deals with the evaluation of the business performance and the way of conducting the business transformation of the mentioned company. Although a transformation as thorough as business is commonly preceded by a longer crisis period, this paper will prove that this may not always be the case.
The paper is divided into five chapters. Each one present the issues and understanding of key factors and processes of business transformation. The first and introductory chapter presents the subject and purpose of the paper, its content and structure as well as methods of data collection. Chapter two introduces the problem of business management. Here the strategy and the strategy forming process, as well as the process of business transformation and strategic turnaround are thoroughly explained. Business transformation as a process is extremely time-consuming and demanding and encompasses absolutely every level of company and business. In order for it to be implemented in the best possible way and to obtain the effects expected from it, cooperation of all levels of the company is necessary. Creative thinking must be at the forefront to form specific goals that are to be achieved, which is then aided by concrete facts about the market situation and the external and internal environment gathered by the planning department. Those goals are commonly known as a mision and vision of the company. Chapter three presents the development of the Group, showing how the Adris Group has withstood all the challenges of the business environment adapting to every situation and continuously growing by been guided by highly capable management. In the section that follows, the strategic and financial analysis of the strategic business units and financial statements of the Adris Group d.d. are conducted for the four-year period. The results speak in favor of durability and complexity of the business transformation process. Although many business turmoil has taken place and the group's liquidity and business performance has never been called into question. Each financial year ended with a positive result, which was declining in the first three years, but this has changed in the last year when net profit is growing again. Numerous acquisitions and and mergers of companies already operating under the mother company are an indication of the Group's exceptional business ability. Considering all the facts and results of the analyzes conducted, the future of Adris Group d.d. it is extremely bright and many successful years lie ahead.

• Keywords: Financijska analiza; poslovno upravljanje; poslovna transformacija; proces poslovne transformacije; strategija; proces oblikovanja strategije; strateški zaokret; strategijska analiza
• Keywords (english): Financial analysis; business management; business transformation; business transformation process; strategy; strategy forming process; strategic turnaround; strategic analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:327032
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-09-25 11:29:05