Neurolingvističko programiranje kao temelj učinkovitije komunikacije vođe i zaposlenika u srednje velikom poduzeću

master's thesis

• Title (english): Neuro-linguistic programming as a base of more efficient communication between leader and employees in medium size company
• Author: Ana Marinović
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Kvalitetan odnos i komunikacija između vođe i zaposlenika najvažnije su komponente u današnjem svijetu gdje su ljudi glavno sredstvo konkurentske prednosti. Kako bi poslovanje ostvarilo svoj puni potencijal, potrebno je osigurati i održavati pozitivne međuljudske odnose među zaposlenicima i vođama te postići pozitivan utjecaj na razvoj cjelokupne organizacije. Kao sredstvo unapređenja poslovne komunikacije ispituju se tehnike neurolingvističkog programiranja. Neurolingvističko programiranje proučava načine na koje ljudi razmišljaju i komuniciraju s drugima, ali i sami sa sobom. Također, proučava na koje se načine može upotrijebiti stečeno znanje u postizanju vlastitih ciljeva. Uz tehnike neurolingvističkog programiranja, vođa i zaposlenici uče kontrolirati svoje i tuđe emocije, raspoloženja, ponašanja i reakcije. Vođa na taj način pomaže svojim zaposlenicima u osobnom i poslovnom rastu, na individualnoj, ali i timskoj razini.

Abstract (english)

In todays world, where people are the main resources of competitive advantages, the most important components are good quality relation between leader and employees. It is necessary to ensure and obtain positive human relations between employees and leaders and to achieve positive impact on the development of the whole organisation, so the business could accomplished its own full potential. Neuro-linguistic programming techniques are tested as a means of improvement of business communication. Neuro-linguistic programming studies the way people think and communicate with themself and others. Is also studies the way acquired knowledge can be used in achieving personal goals. With neuro-linguistic techniques, leader and employees learn to control their own and others emotions, moods, behaviors and reactions. In that way leader helps his employees in their own personal and business growth, on an individual and team level.

• Keywords: komunikacija; vođa; zaposlenici; neurolingvističko programiranje
• Keywords (english): communication; leader; employees; neuro-linguistic programming
• Language: croatian
• URN:NBN: urn:nbn:hr:148:931185
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-25 17:07:06