Zadovoljstvo poduzeća poslovanjem u poduzetničkoj zoni

undergraduate thesis

• Title (english): Customer satisfaction with doing business in entrepreneur zone
• Author: Dragutin Hođa
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2015-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Poduzetnička zona je područje određeno za obavljanje gospodarskih djelatnosti, s izgrađenom komunalnom infrastrukturom i prometnicama. U ovom radu provedeno je istraživanje koje otkriva koliko su poduzeća zadovoljna poslovanjem u poduzetničkoj zoni. Istraživanje se temelji na intervjuu s osobama zaposlenim na visokim pozicijama u tim poduzećima. Osim samog zadovoljstva poduzetničkom zonom, ispitanici daju osvrt i na suradnju s lokalnom upravom i na ulogu države u promicanju koncepta poduzetničkih zona. Iz toga, svrha rada je analiza situacije i dobivanje uvida u moguće probleme kod poslovanja poduzeća u poduzetničkoj zoni, kao i otkrivanje mogućih rješenja tih problema na obostrano zadovoljstvo poduzeća u zoni i lokalne uprave.

Abstract (english)

Entrepreneur zone is an area designated for economic activities, with built communal infrastructure and roads. In this paper, research was conducted to find out how satisfied companies are in the entrepreneur zone. Research was based on interviews with CEO's of the companies. Apart from the satisfaction of the entrepreneur zone, people questioned in this paper gave us an overview of their cooperation with the local council and the government in promoting entrepreneurial zones. The purpose of this paper is to find out possible problems with conducting business in an entrepreneur zone and ways to rectify the problems so that both sides (companies and local council) are satisfied.

• Keywords: poduzetništvo; poduzetnička zona; zadovoljstvo poduzeća
• Keywords (english): entrepreneurship; entrepreneur; customer satisfaction
• Language: croatian
• URN:NBN: urn:nbn:hr:148:392235
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-06-29 12:38:32