PRIMJENA DIGITALNE APLIKACIJE ZA UPRAVLJANJE KLIJENTIMA U PODUZETNIŠTVU

master's thesis

• Title (english): APPLYING A DIGITAL CLIENT MANAGEMENT APPLICATION IN THE ENTERPRISE
• Author: Ivica Povoljnjak
• Mentor: Božidar Jaković (mentor); MBZ: 286533
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Virtualizacija je danas ključni faktor u suvremenom poslovanju poduzeća te je ona glavni čimbenik koji suvremenim poduzećima omogućuje ekstraprofite. Internet je uvelike doprinjeo prihvaćanju novih načina upravljanja poduzećem. Web servisi mogu znatno pomoći pretvaranju poduzetničkih ideja u konkretne pothvate. U modernom svijetu, poduzetništvo i web servisi među najaktualnijim su temama u okvirima poslovnog svijeta. Sve više poduzeća teži virtualnosti poslovanja, odnosno bržem i kvalitetnijem pristupu klijentima, kako postojećim klijentima, tako novim. Internet je globalna platforma koja korisnicima olakšava pristup informacijama, geografski udaljenim tržištima/poslovnicama te poslovnim partnerima. U radu će fokus, prije svega, biti na virtualnom poduzetništvu, web servisima te prezentaciji digitalne aplikacije SoftCRM koja omogućuje koja putem interneta omogućava stalan uvid u odvijanje poslovnih procesa na jednom mjestu unutar poduzeća. Također, za potrebe rada provedeno je istraživanje putem online anketnog upitnika.

Abstract (english)

Virtualization today is a key factor in the company's modern business and is a major factor that enables modern companies to Extraprofits. The Internet has greatly contributed to the acceptance of new ways of managing the company. WEB services can significantly help transform entrepreneurial ideas into concrete ventures. In the modern world, entrepreneurship and Web services are among the most current topics in the framework of the business world. More and more companies strive for the virtuality of business, i.e. faster and better access to clients, both existing clients, so new. The Internet is a global platform that facilitates users ' access to information, geographically distant markets/branches and business partners. In this work, the focus will be on virtual entrepreneurship, Web services and a presentation of the SoftCRM digital application, which enables online access to a continuous insight into business processes in one place within the company. Research through an online survey questionnaire was also conducted for the purpose of the work.

• Keywords: virtualno poduzetništvo; web servisi; Internet
• Keywords (english): virtual entrepreneurship; Web services; Internet
• Language: croatian
• URN:NBN: urn:nbn:hr:148:975509
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-26 17:36:00