Specifičnosti vođenja pripadnika "generacije Z"

master's thesis

• Title (english): Specifics of leading the members of "generation Z"
• Author: Martina Tropčić
• Mentor: Domagoj Hruška (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Ana Aleksić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Svako razdoblje određeno je nekim događajima, izumima, pojavom nove tehnologije, novim spoznajama što neminovno utječe na ljude, njihovo ponašanje i razmišljanje. Sukladno tome, utječe na vodstvo koje podrazumijeva vođenje pojedinaca i utjecanje na njih kako bi se postigao određeni cilj. Na vođama je da otkriju što pokreće i motivira pojedince kako bi mogli uspješno na njih utjecati. Prema tome, svakom razdoblju se može pridružiti određena generacija zaposlenika. Pojava novih generacija zaposlenika podrazumijeva promjene u ponašanju, odnosu prema zaposlenicima, načinu pristupa i stila vodstva. Generacija Y i generacija Z predstavljaju te nove generacije koje treba voditi. Svaka od njih specifična je po svojim karakteristikama koje su određene vremenom u kojem su pripadnici tih generacija rođeni, okolnostima u kojima su odrasli, njihovim navikama, prisustvom tehnologije koja je bila aktualna u tom razdoblju. Svrha ovog rada je otkriti specifične karakteristike pripadnika generacije Z koje će vođama poslužiti kao smjernica u vođenju upravo tih zaposlenika. U svrhu ovog diplomskog rada provedeno je empirijsko istraživanje o specifičnostima pripadnika generacije Z te su rezultati uspoređeni sa odgovorima pripadnika generacije Y u Hrvatskoj kako bi se došlo do informacija o tome koje razlike postoje među njima i što one znače za vođe i organizacije odnosno što bi vođe trebali promijeniti u svom stilu vođenja i pristupu podređenima te kako ga mogu prilagoditi zaposlenima koji su pripadnici generacije Z u Hrvatskoj.

Abstract (english)

Each period is determined by certain events, inventions, the advent of new technology, new insights that inevitably affect people, their behavior and thinking. Accordingly, it influences leadership, which involves leading individuals and influencing them to achieve a specific goal. It is up to the leaders to discover what drives and motivates individuals so they can successfully influence them. Accordingly, each generation can be joined by a certain generation of employees. The emergence of new generations of employees implies changes in behavior, employee attitudes, approach and leadership style. Generation Y and generation Z represent those new generations to lead. Each of them is specific in its characteristics, which are determined by the time in which the members of those generations were born, the circumstances in which they grew up, their habits, the presence of technology that was current during that period. The purpose of this paper is to reveal the specific characteristics of generation Z members that will serve as a guide for leaders in leading these employees. For the purpose of this thesis, an empirical study was conducted on the specificities of generation Z members and the results were compared with the responses of generation Y members in Croatia to find out what differences exist between them and what they mean for leaders and organizations, or what leaders should change to their leadership style and approach to subordinates and how they can adapt it to employees who are members of generation Z in Croatia.

• Keywords: vodstvo; vođenje; specifičnosti; generacija Y; generacija Z
• Keywords (english): leadership; leading; specifics; generation Y; generation Z
• Language: croatian
• URN:NBN: urn:nbn:hr:148:929192
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-26 17:38:27