Analiza važnosti hrvatske dijaspore kao izvora potražnje za turističkim proizvodima Hrvatske

master's thesis

• Title (english): Analysis of the importance of Croatian diaspora as a source of demand for Croatia´s tourist products
• Author: Ema Roginić
• Mentor: Oliver Kesar (mentor)
• Committee member: Josip Mikulić (predsjednik povjerenstva)
• Committee member: Danijela Ferjanić Hodak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Rad istražuje karakteristike hrvatske dijaspore kao potencijalnih turista te njihove stavove, potrošnju i iskustva s turističkom ponudom Hrvatske. Također, teži se otkrivanju interesa dijaspore za posjećivanje hrvatskih destinacija te pronalasku načina kako bi se pospješila promocija, ali i ponuda koja se temelji na tradicionalnim proizvodima te brojnim specifičnim oblicima turizma. U istraživanju su korišteni sekundarni podaci prilikom analize stručne međunarodne literature na tematiku iseljeničkog turizma te kvantitativnih podataka vezanih uz analizu hrvatskog turističkog prometa, dok je za prikupljanje primarnih podataka o stavovima, iskustvima i očekivanjima hrvatske dijaspore korišten upitnik proslijeđen hrvatskim iseljenicima putem društvenih mreža. Rezultati istraživanja impliciraju na potencijal razvoja iseljeničkog turizma na području Hrvatske uz potrebna ulaganja u promociju te kvalitetu ponude za potrebe dijaspore. Budućim razvojem iseljeničkog turizma moguć je doprinos turistički manje razvijenim područjima, kao i kreiranjem sadržaja izvan glavne turističke sezone.

Abstract (english)

This paper explores the characteristics of the Croatian diaspora as potential tourists and their attitudes, expenditure and experiences with the Croatian tourist offer. It also seeks to find out the diaspora's interest in visiting Croatian destinations and finding ways to improve promotion, as well as the offer based on traditional products and numerous specific forms of tourism. The survey used secondary data when analyzing professional international literature on the topic of diaspora tourism and quantitative data related to the analysis of Croatian tourist consumption, while the questionnaire sent to Croatian diaspora via social networks was used to collect primary data on their attitudes, experiences and expectations. The research results imply the potential for the development of diaspora tourism in Croatia with the necessary investments in promotion and the quality of supply for the needs of the diaspora. With the future development of diaspora tourism, it is possible to contribute to less developed areas of tourism, as well as to create content outside the tourist season.

• Keywords: hrvatska dijaspora; iseljenički tuirzam; niše turizma
• Keywords (english): Croatian diaspora; diaspora tourism; tourism niche
• Language: croatian
• URN:NBN: urn:nbn:hr:148:002842
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-09-29 17:11:43