Kupovina prirodne kozmetike putem elektroničke trgovine

master's thesis

• Title (english): Purchasing of natural cosmetics via electronic commerce
• Author: Maja Tomšić
• Mentor: Blaženka Knežević (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Mia Delić (član povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U današnje vrijeme je teško zamisliti poslovanje bez Interneta. Elektronička trgovina je toliko razvijena da sve veći broj potrošača kupuje proizvode i usluge putem Interneta. Elektronička trgovina je najbrži i najjeftiniji oblik kupnje određenog proizvoda ili usluge zbog jednostavnosti i niskih troškova.
U doba napredne tehnologije potrošači se okreću prirodi i prirodnoj kozmetici. Žele kozmetiku bez štetnih, umjetnih i agresivnih kemikalija. Potrošači sve više razmišljaju o zaštiti prirode i globalnim klimatskim promjenama. Prirodna kozmetika postaje veliki trend, što dovodi do toga da je uočen i trend rasta prodaje prirodne kozmetike putem Interneta i društvenih mreža.
Cilj ovog diplomskog rada je istražiti i obrazložiti korištenje elektroničke trgovine pri kupnji prirodne kozmetike potrošača u Republici Hrvatskoj. Provedenim istraživanjem su se utvrdile kupovne navike potrošača i njihovo korištenje prirodne kozmetike.

Abstract (english)

Nowadays, it is difficult to imagine a business without the Internet. E-commerce is so developed that an increasing number of consumers buy products and services online. E-commerce is the fastest and cheapest way to buy a particular product or service because of its simplicity and low cost.
In an age of advanced technology, consumers are turning to nature and natural cosmetics. They want cosmetics without harmful, artificial and aggressive chemicals. Consumers are increasingly thinking about nature protection and global climate change. Natural cosmetics are becoming a big trend, leading to an upward trend in the sale of natural cosmetics via the Internet and social networks.
The aim of this thesis is to investigate and explain the use of electronic commerce in the purchase of natural cosmetics of consumers in the Republic of Croatia. The research identified consumers' buying habits and their use of natural cosmetics.

• Keywords: elektronička trgovina; Internet; potrošač; kupnja; prirodna kozmetika.
• Keywords (english): e-commerce; Internet; consumer; shopping; natural cosmetics.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:557828
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-09-30 08:24:40