GENERACIJA MILENIJACA I NJIHOV DOPRINOS ZRAČNOM PROMETU

master's thesis

• Title (english): MILLENNIALS AND THEIR CONTRIBUTION TOWARD AIR TRAVEL
• Author: Ivan Krznarević
• Mentor: Darko Prebežac (mentor)
• Committee member: Darko Prebežac (predsjednik povjerenstva)
• Committee member: Josip Mikulić (član povjerenstva)
• Committee member: Zvjezdana Hendija (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U ovom diplomskom radu cilj je bio, analizirajući već provedena istraživanja, prikazati kako su zračni prijevoznici prilagodili svoje ponude prema stilu života i obilježjima generacije milenijaca te prikazati buduća očekivanja. Analizom je zaključeno da zračni prijevoznici sve više nude personalizirane ponude kako bi se približili ovoj skupini putnika. Uvedene su inovacije kao što je rezervacija karata putem interneta, plaćanje internet ili mobilnim bankarstvom, slanje promotivnih mailova i slično kako bi se svakom putniku omogućila jedinstvena ponuda. Generacija milenijaca dobila je i svoj zrakoplov čija ponuda udovoljava zahtjevima i ponašanju ove skupine putnika. Dostupna im je tehnologija tijekom leta, udobnost za spavanje te posebna ponuda hrane kako bi proživjeli novo iskustvo. Zračni prijevoznici moraju konstantno unaprjeđivati svoju ponudu kako bi ostali konkurentni na tržištu, te privukli milenijce. Danas putovanje ima sasvim drugačije značenje i ostavlja poseban doživljaj na putnike.

Abstract (english)

In this graduate thesis, the aim was to analyze the already conducted research, to show that air carriers tailored their offerings to the lifestyle and characteristics of the Millennials and to show future expectations. The analysis concluded that airline carriers are increasingly offering personalized bids to get closer to this group of passengers. Innovations have been introduced such as online booking, internet payment or mobile banking, sending promotional mails, and so on to provide a unique offer to every traveler. Millennials also got its own airline that meets characteristic behavior of this group of passengers. Technology is available during flight to them, they have sleep comfort and special food offerings for a new experience. Airlines must constantly improve their bid to remain competitive on the market and attract Millennials. Today, the journey has a completely different meaning and leaves a special experience for travelers.

• Keywords: generacija milenijaca; zračni prijevoznici; Joon; personalizirane ponude putovanja
• Keywords (english): Millennial generation; airline; Joon; personalized travel offers
• Language: croatian
• URN:NBN: urn:nbn:hr:148:483307
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-10-01 11:52:58