Strategijska analiza poduzeća Borovo

master's thesis

• Title (english): Strategic analysis of Borovo
• Author: Ana Kasić
• Mentor: Andrija Sabol (mentor); MBZ: 332914
• Committee member: Denis Dolinar (predsjednik povjerenstva)
• Committee member: Davor Zoričić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Borovo je hrvatska tvrtka za proizvodnju obuće s tradicijom koja seže u vrijeme prije Drugog svjetskog rata. Od 1945. do 1991. godine tvornica je nacionalizirana, a nakon toga u većinski državnom vlasništvu poduzeće Borovo nastavlja poslovati u tržišnoj ekonomiji. Taj prijelaz označava početak dugogodišnjih problema za poduzeće, od kojih se ono tek u posljednjih nekoliko godina počelo oporavljati. Tako danas Borovo posluje na hrvatskom, ali i sve više na inozemnom tržištu, što je posljedica strategijske odluke menadžmenta poduzeća s ciljem pronalaska novih područja za rast i razvoj. Predmet rada je strategijska analiza poduzeća Borovo. U skladu s tim, cilj ovog diplomskog rada je temeljem analiza utvrditi temeljne prilike i prijetnje za razvoj poduzeća Borovo u budućnosti. Ovaj zaključak podlogu će imati u parcijalnim zaključcima provedenih analiza, koje pripadaju području poslovne, strategijske i financijske analize. Istraživanje će se provesti analizom odabranih relevantnih znanstvenih članaka i knjiga koji svoju pozornost stavljaju na strategiju, proces oblikovanja strategije i poslovnu i financijsku analizu. Metode koje će se koristiti uključuju metode deskripcije, indukcije, dedukcije, generalizacije, analize, sinteze.

Abstract (english)

Borovo is a Croatian footwear company with a tradition dating back to the time before the Second World War. From 1945 to 1991, the factory was nationalized, and after that the state-owned company Borovo continued to operate in a market economy. This transition marked the beginning of a longstanding problem for businesses, of which it has only recently begun to recover. So today Borovo has listened to the Croatian and more and more foreign markets, which is a consequence of strategic decisions by management companies that have found new areas for growth and development. The subject of the paper was a strategic analysis of Borovo. In time, the aim of this diploma paper was to analyze in the analysis the basic opportunities and threats for the development of Borovo in the future. This conclusion will be supported by the partial conclusions of the analysis carried out, which belong to the field of business, strategy and financial analysis. The research will explore the analysis of selected relevant scientific articles and books that place their attention in strategy, the process of strategy formation, and business and financial analysis. Methods that will be used are induction, deduction, generalization, analysis, synthesis.

• Keywords: strategija; poslovno upravljanje; proces dijagnoze; proces prognoze; obućarska industrija; Porterov model pet sila; konkurencija; lanac vrijednosti; generičke strategije; financijska analiza; swot analiza
• Keywords (english): strategy; business management; process diagnostics; process forecasting; footwear industry; Porter's five forces model; competition; value chain; generic strategy; financial analysis; swot analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:487131
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-01 17:22:22