Stvaranje preduvjeta za uspješno skaliranje startup poduzeća

undergraduate thesis

• Title (english): Creating prerequisites for successful scaling of startup company
• Author: Tomislav Bilandžić
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Startup je poseban oblik mladog poduzeća koji najčešće djeluje u tehnološkim industrijama,
obilježava ga velika razina inovativnosti i agilnosti u rastu. Ovaj oblik poduzeća se razvio
pojavom tehnološke revolucije u području silicijske doline, a pojavom interneta je doživio
veliki rast te je danas jako popularan način izgradnje disruptivne tvrtke. Kao odgovor na
takozvanu dot-com krizu u svijetu startupa su se razvile razne metodologije poput Customer
developmenta, Lean startupa i Lean Canvasa koje za cilj imaju umanjiti rizike pokretanja
startupa uz istovremeno povećanje agilnosti. Ove su se metodologije pokazale jako efikasnima
u pokretanju startupa pa je sada glavni problem u životnom ciklusu startupa njegovo uspješno
skaliranje. Skaliranje je proces u kojem raste broj korisnika startupovog proizvoda ili usluge
ali i čitava startup organizacija. On je također jako rizičan te većina startupa upravo u toj fazi
dožive propast. Kako bi startupi uspjeli uspješno skalirati potrebno je ispuniti određene
preduvjete. Startup ekosistem je osnovni preduvjet uspješnog rasta startupa te je on nužna
potpora svakom startupu u vidu pristupa kapitalu, radnoj snazi, znanju i stabilnom tržištu.
Internacionalizacija predstavlja cilj većine startupa ali sa sobom donosi i velike rizike te joj je
stoga nužno pristupat metodično i uz veliku pripremu. Finalni preduvjet uspješnog skaliranja
je definiranje poslovnog modela startupa te nužnih mjerila uspješnosti unutar tog modela.
Startupi koji se nalaze unutar zdravog ekosistema, pažljivo pristupaju internacionalizaciji te se
fokusiraju na najbitnija mjerila unutar odabranog poslovnog modela imaju veće šanse za
uspješno skaliranje.

Abstract (english)

A startup is a unique type of young company that usually operates within informational
industries. They are often innovative and agile even when they grow. This type of company
has developed during the technological revolution in the area of Silicon Valley and with the
rise of the Internet, it grew in the most popular methodology in building a disruptive business.
As an answer to a so-called dot-com bubble several methodologies like Customer
development, Lean Startup, and lean canvas have been developed. These methodologies have
a goal of making it easier to create startups while making them even more agile. Methodologies
have shown great efficiency in startup creation so the current biggest problem in startup
lifecycle is the process of scaling. Scaling is a process in which the number of users is being
grown while simultaneously scaling the whole startup organization. It is also a very risky
process and most of the startups fail in this phase. To scale successfully startups have to meet
several prerequisites. A startup ecosystem is the main prerequisite in successful startup growth
as it can provide the startup with the necessary capital, workforce and stable market. The
second prerequisite is internationalization as it is a goal of the majority of startups but it also
brings big risks so it requires a methodical and careful approach. Final prerequisite of
successful scaling is defining the business model of startup together with the most important
metrics for measuring performance. Startups that are located within a healthy ecosystem with
a methodical approach to internationalization and focus on key metrics for its business model
will have better chances of scaling successfully.

• Keywords: startup; skaliranje; rast startupa; ekosistem; oblici startupa; poslovni model
• Keywords (english): startup; scaling; startup growth; ecosystem; types of startups; business model
• Language: croatian
• URN:NBN: urn:nbn:hr:148:225678
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Trade Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-01 19:58:06